Contests are a great way of advertising your business and, with the rise of social media, it has never been easier to reach such a big...

Comparative advertising is a creative advertising technique that involves simultaneously advertising your own brand, whilst also...

Are you looking to start a business in Canada, and are scratching your head as to what the best structure for your business would be?...

During the pandemic, many of us were forced to get out of our fitness routine when all gyms went into lockdown with the rest of the...

On October 17, 2018, Canada legalized recreational cannabis country-wide. It wasn’t until November 27, 2018 that the Alcohol and Gaming...

When do you need a Shareholder’s Agreement? A shareholders’ agreement is a contract between some or all of the shareholders of a company....

At Froese Law, we try to steer clear of legalese. We prefer to discuss legal matters with our clients in a language that we can all...

The official launch of the cannabis industry in Canada has created huge potential. However, it is important to note that the industry is...

If you’re looking to make moves in the retail space, especially if you don’t have boots on the ground in those markets or limited...

The legalisation of cannabis is a huge milestone, not just for Canada but for the rest of the world. Canada has become only the second...

Every single business, regardless of whether it is a start-up or a multi-national corporation, owns some kind of confidential...

Back in 2014, Canada ratified the adoption of three international trademark treaties that will impact aspects of domestic Canadian...

Every artist has their muse, and sometimes that muse is a foreign culture. But what happens when that inspiration is considered cultural...

Namesake brands are common place. Designers launch their fashion brand using their name. Celebrities merchandise themselves out using...

Spearheaded by the Innovation, Science and Economic Development Minister, the Canadian government recently announced its plan to put...

Recently, Facebook landed itself in hot water with respect to its use of personal data, which resulted in a barrage of emails from...

Froese Law’s philosophy is that every individual and every company has a brand. In some instances, elevating an individual’s brand (such...

Let’s get real for a second. If you are a Canadian business, then your potential growth is limited, given Canada’s population is...

Love them or hate them, influencers have become an integral part of many brands’ marketing campaign. The benefit of influencer marketing...

When dealing with consumer facing, heavily branded products, services and celebrity lines, it is important to stand out in the...