Froese Law
Protecting your Rights to your Namesake Brand
Namesake brands are common place. Designers launch their fashion brand using their name. Celebrities merchandise themselves out using...
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Froese Law
Jun 22, 20202 min read
Canada Announces Intellectual Property Strategy
Spearheaded by the Innovation, Science and Economic Development Minister, the Canadian government recently announced its plan to put...
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Froese Law
Jun 22, 20202 min read
Data and Privacy Policies: Is Your Business Compliant?
Recently, Facebook landed itself in hot water with respect to its use of personal data, which resulted in a barrage of emails from...
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Froese Law
Jun 22, 20202 min read
Canada Considers Amending Privacy Laws to Better Manage Online Reputation
Froese Law’s philosophy is that every individual and every company has a brand. In some instances, elevating an individual’s brand (such...
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Froese Law
Jun 22, 20202 min read
Get Your E-Commerce Platform Ready for the US Market
Let’s get real for a second. If you are a Canadian business, then your potential growth is limited, given Canada’s population is...
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Froese Law
Jun 22, 20203 min read
Instagram Assists with Weeding Out Fake Influencers
Love them or hate them, influencers have become an integral part of many brands’ marketing campaign. The benefit of influencer marketing...
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Froese Law
Jun 22, 20202 min read
Is your Brand Patriotic?
When dealing with consumer facing, heavily branded products, services and celebrity lines, it is important to stand out in the...
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Froese Law
Jun 22, 20205 min read
Is Street Art and Graffiti Copyright Protected?
H & M landed itself in hot water last week from a legal and public relations standpoint. Interestingly, it shone a spotlight on how...
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Froese Law
Jun 22, 20202 min read
Expanding Market Opportunities through Licensing
Simply put, licensing is a business tool that commercializes your business’ intellectual property and brand. Through intellectual...
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Froese Law
Jun 22, 20203 min read
Cannabis: Architecting your Dope Message
Slowly, but surely, Canada has been taking measured steps to legalize cannabis for mass consumption. Whereas the cultivation of cannabis...
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Froese Law
Jun 22, 20203 min read
Legislative Review of Canada’s Anti-Spam Legislation
Every brand’s digital marketing campaign will likely include an email campaign. With the adoption of Canada’s Anti-Spam Legislation...
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Froese Law
Jun 22, 20202 min read
Expanding your Brand Presence through Sponsorship
Corporate event sponsorships are an excellent and strategic way in which to promote a company’s brand to a diverse and wide audience and...
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Froese Law
Jun 22, 20202 min read
Canada Proposes Cruelty-Free Cosmetics Act
Canada is currently exploring the opportunity to amend the Food and Drugs Act to place a ban on a) testing cosmetics on animals and b) to...
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Froese Law
Jun 22, 20202 min read
The Ultimate in Influencer Marketing: TV Product Placement
Our philosophy is that we live in a branded world. Smart, strategic consumer-facing companies are wise to architect ways that ensure...
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Froese Law
Jun 22, 20203 min read
Social Media Videos and Copyright Infringement
In the digital world we live in, it’s common for individuals, in their personal or professional capacities, to post videos on social...
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Froese Law
Jun 22, 20202 min read
Canada Expands Scope of Protection under Geographical Indications
Chances are that you’ve interacted with Geographical Indications without your knowledge. You get a promotion at work (yay!), and you...
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Froese Law
Jun 22, 20202 min read
Ontario Looks to Change Laws on Corporate Uniforms
If your business operates in the retail, travel, event production and/or hospitality industries, or in any other industry that requires...
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Froese Law
Jun 22, 20202 min read
Twitter Suspends its Verification System
In today’s hyper connected consumer society, a strong social media presence is a critical component for any successful brand. Personal...
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Froese Law
Jun 22, 20202 min read
Branding Your Menu
Are you a restaurant, convenience or take-out store with 20 or more locations in Ontario? If you have less than 20 locations, are you...
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Froese Law
Jun 22, 20202 min read
The Power of the Brand
We live in a branded world. Period. Before you left your house this morning to go to work and read this article, you have loyally...
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