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Ashlee Froese is lawyer and trademark agent with over 13 years' experience, who is recognized by the Law Society of Ontario as a Certified Specialist in Trademarks Law, one of only 6 female lawyers in Ontario that carry that designation. Since 2017, Ashlee has been consistently recognized by the World Trademark Review as one of the top 1000 trademark lawyers in the world. In 2019, Ashlee was only one of 39 lawyers across Canada to be granted the Lexpert Zenith Award, which recognizes Ashlee as a change maker in law. 


Ashlee's scope of practice includes trademarks, copyright, licensing, domain name, social media, marketing/advertising and packaging/labeling laws.  Ashlee also assists in drafting and negotiating commercial agreements associated with the manufacture, distribution, sale and advertisement of branded products and services. 


Ashlee is a guest speaker and published author on branding and fashion law across North America and is regularly asked to provide media commentary on key legal developments.  Prior to launching Froese Law, Ashlee was a partner on Bay Street in Toronto. 




Shirin Movahed is a lawyer who is licensed to practice in New York, Florida and DC. With over 14 years’ experience practicing corporate, commercial, litigation and intellectual property law, Shirin provides a deep understanding of entering the US market. 

Shirin’s scope of practice includes corporate, commercial, trademarks, copyright, real estate, franchise, employment and licensing laws.


In her corporate practice, Shirin is experienced in all aspects of corporate formation and governance including the preparation, review and negotiation of operating and shareholder’s agreements, employment agreements, acquisition/merger agreements, franchise agreements, licensing agreements, asset purchase and sale agreements, and intellectual property agreements.

Shirin has lectured at universities, cultural institutions and trade associations on intellectual property rights and protection, as well as on what it takes to do business in the U.S. Shirin was selected by Thomson Reuters’ to their elusive list of New York Super Lawyers Rising Stars and top female lawyers.




Salim Dharssi is lawyer licensed to practice in Ontario and is also called to the bar in New York. With over 10 years’ experience in contract, technology, internet and intellectual property law, Salim provides practical and responsive advice to companies in technology-related businesses including companies doing business online.


Salim provides contract services for companies from startup, through growth and to maturity.  He prepares customer-facing agreements for product launches including for SaaS and AI-based businesses, websites and online marketplaces, mobile applications, and IoT systems. Salim helps sales teams navigate negotiations with customers by using innovative processes and tools to streamline contract review cycles, thereby reducing time to market. Contracts for partner, collaboration, development and service provider relationships are also an area of focus for Salim.


Prior to joining Froese Law, Salim practiced at one of Canada’s premier national Bay Street law firms. Prior to that Salim also worked as in-house counsel in a Fortune 100 technology company. He is past-chair of the Intellectual Property Institute of Canada’s Licensing Committee, and a past vice-chair of the Ontario Bar Association’s Information Technology and Intellectual Property Law Committee.  Salim holds a B Sc in computer engineering.  Salim is a regular speaker on internet and technology law across Canada.




Alana Brockie is a Licensed Paralegal, in good standing with the Law Society of Ontario, and a Notary Public appointed by the Ministry of Attorney General.  In addition, Alana is an Ordinary Member with The Institute of Law Clerks of Ontario. Alana volunteers her time as a Coach with the Coach and Advisor Network with the Law Society of Ontario helping other professionals in the legal industry. 


Alana has experience in Commercial and Tax Litigation assisting some of Toronto's most respected litigators. Prior to joining Froese Law, Alana worked as a Legal Assistant on Bay Street at one of the "Big Four" accounting firms.


Alana is Froese Law's Corporate Law Clerk and Legal Assistant. She is part of our corporate team providing assistance with incorporations, corporate annual maintenance, minute book organization, dissolutions, amendments, continuances and more.   



Froese Law is a unique law firm and we’re looking for a different type of professional.  Our unofficial mantra is: Bay Street caliber, without the Bay Street bull. Froese Law is a law firm that empowers our lawyers to dictate the direction of their career, fuel their interest, hone their skills and tap into their passion. Together, we are shaping the future of how law is practiced. Our clients are brand-centric consumer-facing companies, entrepreneurs and celebrities in a myriad of different industries.  If you think that you can bring a legal skill set that would benefit our clients in a real and substantive way and you share our values, reach out to us.  We’d love to hear from you!

Send your resume and cover letter to Ashlee Froese at ashlee@froeselaw.com.