OUR TEAM

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ASHLEE FROESE

FOUNDER

BRANDING LAWYER

Ashlee Froese is a branding & fashion lawyer and trademark agent with over 14 years' experience. She is recognized by the Law Society of Ontario as a Certified Specialist in Trademarks Law; 1 of 6 female lawyers to carry that designation. Since 2017, Ashlee is consistently listed in the World Trademark Review as one of the top 1000 trademark lawyers in the world. In 2019, Ashlee was one of 39 lawyers across Canada to be granted the Lexpert Zenith Award, which recognizes her as a change maker in law. In 2021, Ashlee was granted the World Intellectual Property Review’s Diversity award as an Influential Woman in IP, one of only 69 lawyers worldwide. In 2022, Ashlee was an awardee with the Canadian Law Awards in the Female Trailblazer of the Year category. Prior to launching Froese Law, Ashlee was a partner on Bay Street. She fast tracked to partnership within 6 years.

Ashlee's scope of practice includes trademarks, copyright, contract, licensing, domain name, social media, marketing/advertising, packaging/labeling and start up corporate laws.

Ashlee holds numerous leadership and mentorship positions including, executive committee member (Ontario Bar Association), brand strategy council member (Canadian Marketing Association), advisor (Ryerson Fashion Zone), committee member (Intellectual Property Institute of Canada), committee member (International Trademarks Association), past co-chair (Fashion Group International), and past-chair (Toronto Intellectual Property Group), chair (City of Toronto's Fashion Industry Advisory Panel).

Ashlee is a frequent guest speaker and published author on branding and fashion law. She has lectured at law schools, universities, law societies and industry associations throughout North America. She has been published in magazines, academic publications and is a contributing author to a book. Ashlee frequently provides her commentary to the media on leading branding and fashion law matters.