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Froese Law welcomes start ups and entrepreneurs. We help structure their business, negotiate their contracts, protect their intellectual property, and help position their company for success. Froese Law is proud to provide packages dedicated to start up businesses and entrepreneurs to ensure that we are an ally for their success. 




























































Froese Law is an award-winning cross-border branding, corporate and commercial law firm. Our team of lawyers and legal professionals are dedicated to structuring your business, negotiating your contracts and protecting, enforcing and commercializing your brand. Contact us today for a free consultation! 




What business structure is right for me? 

In launching your venture, it’s important to pick the right business structure. Choosing the wrong business structure may have tax implications, limit your ability to bring on a partner and/or investor or may expose you to unnecessary liability and risk. The business structure is the foundation of your business and it’s important to get it right. 

What Do I Need to Know About Choosing a Name for my Business?

There are certain guidelines you must follow when choosing a business name. The business name must have:

  • A distinctive or unique element (such as a surname or unique term)

  • A descriptive element that tells the public what the business is about (such as “consulting”)

  • A mandatory, legal element (Such as Limited, Incorporated, Corporation, or their abbreviations such as Ltd. or Inc.)

It is also important to note that a business name cannot:

  • Be too general or formed primarily of punctuation marks

  • Include a person’s name, except where he or she has given permission

  • Immoral, obscene, or objectionable on public grounds

  • Certain words such as college or association cannot be used

  • No words that suggest that the corporation is affiliated with any level of government, financial institution, etc.

  • Misleading in the type of goods and services that the corporation will provide

  • Must not exceed 120 characters, including punctuations and spacing

How Can I Protect My Brand?

If you’re running a heavily branded, consumer facing company (regardless of whether you’re providing a service or product), the company’s brand is an invaluable corporate asset. In addition, if you are a talent who is raising your own profile, you yourself may be a brand as well. Trademarks law is the ultimate legal tool to protect that asset. It is important to register your trademark or copyright in order to protect it from infringement. 

What Contracts Does My Business Need?

In building your business, you can’t do everything alone. You need business partners, employees, contractors, third party service providers, brand ambassadors, retailers. The list goes on. The best way to ensure that the business relationship is successful is to contractually bind the other party to those terms, in writing. Types of contracts you may need include: 

  • Shareholder agreements

  • Partnership agreements

  • Joint venture agreements

  • Distribution agreements

  • Service agreements

  • Supply agreements

  • Manufacturing agreements

  • licensing agreements 

  • Independent contractor agreements

  • Non-disclosure agreements

  • Sponsorship agreements

  • Influencer agreements

  • Sales agency agreements

  • Wholesale agreements

  • Vendor agreements

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