We are now starting to understand the global impact of Coronavirus and that it goes well beyond health issues. Its impact is...

Every successful corporate entity should always be planning for the future: annual growth, product extension, international expansion,...

The law treats independent contractors and employees very differently. Employees enjoy greater legal protections in the workplace than...

Love it or hate it, influencer marketing is a persuasive and pervasive method of marketing. In fact, in 2018, ad agency Edelman Digital...

In launching your venture, it’s important to pick the right business structure. Choosing the wrong business structure may have tax...

Unless you’re under a rock, your email inbox is now being inundated with online sales advertisements. For every e-commerce business,...

What is a Corporation? A corporation is a separate legal entity. It has the capacity to enter into legally binding relationships, to sue...

A few months ago, Froese Law issued out a newsletter that discussed the purchasing behaviour of Gen Z. The stats were loud and clear:...

Oftentimes when we meet with start up clients, they’re uncertain as to whether they want to take the plunge to incorporate their business....

First, we apologize for the title. We just can’t help ourselves with the puns. Dad humour runs deep in our veins. Now. on to the...

Almost one year ago, Canada officially legalized recreational cannabis federally. With sunrise provisions contained in the Cannabis Act...

As new generations of consumers come into the marketplace, successful brands are well advised to consider how their purchasing behaviours...

If you’re running a heavily branded, consumer facing company (regardless of whether you’re providing a service or product), the company’s...

During these times, we have been given a rare opportunity to reflect on our life trajectory. So if you’re thinking about how you can’t go...

An interesting case in the US was recently launched by actress Brooke Shields (“Shields”) against makeup conglomerate Charlotte Tilbury...

These days, everyone is doing it for the ‘gram. But those who are doing it well are also doing it for coin. Influencer marketing is a...

As a Toronto-based law firm and rampant supporter of the Toronto Raptors basketball team, we have to dedicate this week’s newsletter to...

New Registers Required Changes are coming for federally incorporated private companies per amendments to the Canada Business...

This is a landmark decision and concerning, espeically if you’re a CEO or marketing executive. If you’re a Froese Law client or friend...

Manufacturers and consumer products companies constitute an ecosystem. As such, their relationships are key. In this week’s newsletter,...