If you’re running a heavily branded, consumer facing company (regardless of whether you’re providing a service or product), the company’s...

During these times, we have been given a rare opportunity to reflect on our life trajectory. So if you’re thinking about how you can’t go...

An interesting case in the US was recently launched by actress Brooke Shields (“Shields”) against makeup conglomerate Charlotte Tilbury...

These days, everyone is doing it for the ‘gram. But those who are doing it well are also doing it for coin. Influencer marketing is a...

As a Toronto-based law firm and rampant supporter of the Toronto Raptors basketball team, we have to dedicate this week’s newsletter to...

New Registers Required Changes are coming for federally incorporated private companies per amendments to the Canada Business...

This is a landmark decision and concerning, espeically if you’re a CEO or marketing executive. If you’re a Froese Law client or friend...

Manufacturers and consumer products companies constitute an ecosystem. As such, their relationships are key. In this week’s newsletter,...

Contests are a great way of advertising your business and, with the rise of social media, it has never been easier to reach such a big...

Comparative advertising is a creative advertising technique that involves simultaneously advertising your own brand, whilst also...

Are you looking to start a business in Canada, and are scratching your head as to what the best structure for your business would be?...

During the pandemic, many of us were forced to get out of our fitness routine when all gyms went into lockdown with the rest of the...

On October 17, 2018, Canada legalized recreational cannabis country-wide. It wasn’t until November 27, 2018 that the Alcohol and Gaming...

When do you need a Shareholder’s Agreement? A shareholders’ agreement is a contract between some or all of the shareholders of a company....

At Froese Law, we try to steer clear of legalese. We prefer to discuss legal matters with our clients in a language that we can all...

The official launch of the cannabis industry in Canada has created huge potential. However, it is important to note that the industry is...

If you’re looking to make moves in the retail space, especially if you don’t have boots on the ground in those markets or limited...

The legalisation of cannabis is a huge milestone, not just for Canada but for the rest of the world. Canada has become only the second...

Every single business, regardless of whether it is a start-up or a multi-national corporation, owns some kind of confidential...

Back in 2014, Canada ratified the adoption of three international trademark treaties that will impact aspects of domestic Canadian...