H & M landed itself in hot water last week from a legal and public relations standpoint. Interestingly, it shone a spotlight on how...

Simply put, licensing is a business tool that commercializes your business’ intellectual property and brand. Through intellectual...

Slowly, but surely, Canada has been taking measured steps to legalize cannabis for mass consumption. Whereas the cultivation of cannabis...

Every brand’s digital marketing campaign will likely include an email campaign. With the adoption of Canada’s Anti-Spam Legislation...

Corporate event sponsorships are an excellent and strategic way in which to promote a company’s brand to a diverse and wide audience and...

Canada is currently exploring the opportunity to amend the Food and Drugs Act to place a ban on a) testing cosmetics on animals and b) to...

Our philosophy is that we live in a branded world. Smart, strategic consumer-facing companies are wise to architect ways that ensure...

In the digital world we live in, it’s common for individuals, in their personal or professional capacities, to post videos on social...

Chances are that you’ve interacted with Geographical Indications without your knowledge. You get a promotion at work (yay!), and you...

If your business operates in the retail, travel, event production and/or hospitality industries, or in any other industry that requires...

In today’s hyper connected consumer society, a strong social media presence is a critical component for any successful brand. Personal...

Are you a restaurant, convenience or take-out store with 20 or more locations in Ontario? If you have less than 20 locations, are you...

We live in a branded world. Period. Before you left your house this morning to go to work and read this article, you have loyally...