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BOUTIQUE
LAW FIRM

Froese Law is an award-winning cross-border branding, corporate and commercial law firm dedicated to structuring your business, negotiating your contracts and protecting, enforcing and commercializing your brand. 

 

 

Froese Law strives to excel not only for its clients but also with respect to its place in the corporate world.  We are a paper-less office. Its business cards are made from recycled clothing fabric to minimize its impact on the environment.  

WHAT WE STAND FOR

YOUR ALLY FOR SUCCESS

We applaud diversity, mentorship, volunteerism, professional integrity and
individuality, which are values that are woven into the fabric of our firm culture.

Froese Law is a certified women owned business.

PRACTICE
AREAS

We secure your intellectual property assets, protect your competitive advantage, structure your business,  manage your third-party relationships, finesse your branding, negotiate your commercial agreements and source government grant funding to ensure that your business is ready for success.

COPYRIGHT & TRADEMARKS

Froese Law devises strategies that enable your business to carve out a branded monopoly in the marketplace through copyright and trademarks law.  We handle trademark and copyright matters, including prosecution and enforcement, manage global brand portfolios, negotiate and draft brand-related agreements, represent in trademark cancellations and opposition proceedings.

CORPORATE 

Froese Law is able to assist your business from inception to exit.  Froese Law provides business law services, including incorporation, negotiating and drafting shareholder and partnership agreements, corporate finance and the purchase and sale of businesses.

CONTRACTS

Froese Law prepares contracts for products launches in a way that protects your rights and so that your obligations are clear. We also draft contracts for key relationships such as sponsorship, agency, manufacturing, professional services, supply, resale, referral, influencer, brand ambassadors, and collaborations. We help close deals by providing timely advice to sales teams and by negotiating red flags, not the minutiae.

DOMAIN NAME & SOCIAL MEDIA

Froese Law ensures that your business takes advantage of the power of the online world, whilst also avoiding legal minefields.  We manage domain name and social media portfolios, represent in domain name disputes, enforce through take down notices and provide online watch services to monitor unauthorized third party use of your business’ brand.  Froese Law also creates corporate policies relating to a brand’s online presence.   

OUR HOME IS TORONTO.

OUR REACH IS GLOBAL.

GOVERNMENT GRANTS

Froese Law provides a value add services to its clients by sourcing appropriate government grants for our clients so that they can access government funding.

LICENSING

Froese Law assists with negotiating and drafting of licensing agreements.  Froese Law understands the fine balance between ensuring that your business is best protected, whilst also understanding the larger business context.

MARKETING & ADVERTISING

Froese Law creates corporate policies to ensure compliance with Canada's Anti-Spam Legislation. We also negotiate and draft commercial agreements relating to marketing and advertising campaigns. 

INTERNET, TECHNOLOGY & SOFTWARE

Froese Law is here to assist as you launch or move your business online and on mobile devices. We prepare terms and conditions to cover your relationships with business customers (B2B) and individual users (B2C) including for your e-commerce store, SaaS platform, online marketplace, mobile app or gig-economy business.

PACKAGING & LABELLING

Froese Law guides your business to be compliant with mandatory packaging and labelling requirements.  Moreover, if your business is incorporating voluntary claims, such as product performance, product composition or product origin, into its brand messaging, Froese Law will work with you to ensure that these claims are onside. 

FASHION & APPAREL

Designing a robust intellectual property portfolio is key to protecting against counterfeiting, infringement and fashion design piracy.  Strategic commercial agreements and a well-structured business lay the foundation for success.

BEAUTY & COSMETICS

Creative packaging, robust product claims, savvy social media campaigns and shrewd marketing messages are foundational to a strong brand in a saturated market.

TALENT & CREATIVES

Your creativity is your greatest asset.  Empower yourself to effectively protect and commercialize your creative ingenuity through intellectual property, corporate, tax and commercial laws.  Become the business that your creativity deserves.

SOFTWARE & E-COMMERCE

Whether you’re selling a SaaS platform, an IoT solution, or innovative products or services online, ensure your brand is well positioned to go-to-market effectively and cohesively.

HOSPITALITY & LUXURY

Ensure that every possible interaction that a consumer has with your brand and its facilities is a unique and distinctive point of interaction. Architect a branded monopoly that enables your brand to excel. Protect your company through strategic commercial agreements

FOOD & BEVERAGE

Compliant labeling, distinctive packaging, persuasive product claims and robust brand portfolios are all necessary ingredients to heighten your brand’s position in the marketplace.

CONSUMER PRODUCTS & RETAIL

In saturated markets, ensure that throughout the various stages of product inception, creation, manufacture, distribution and commercialization, your business and consumer products are protected.

FITNESS PRODUCTS & SERVICES

Carefully sculpting your fitness brand creates the springboard to effectively build a comprehensive merchandising strategy that will take your brand out of the fitness studio and into the mass market.

NATURAL HEALTH PRODUCTS & CANNABIS

Strategic brand positioning and messaging are critical to ensure that your business navigates these regulated industries effectively.

Froese Law strives to excel not only for its clients but also with respect to its place in the corporate world.  We are a paper-less office. Its business cards are made from recycled clothing fabric to minimize its impact on the environment. 

We applaud diversity, mentorship, volunteerism, professional integrity and individuality, which are values that are woven into the fabric of our firm culture.

 
FROESE LAW IS A CERTIFIED WOMAN OWNED BUSINESS
WHAT WE STAND FOR
YOUR ALLY FOR SUCCESS

City Moguls

"The entire Froese Law team always has your back.  They are incredibly bright and just a pleasure to work with.  We love knowing that we can always count on Ashlee and the team!"

The Ladies Community

"I feel so lucky to have met Ashlee and to know that I have her in my corner when navigating business growth and international expansion.  I know and trust that I am protected professionally when I am working with Froese Law". 

World Trademark Review

Ashlee Froese is “a dedicated advocate for the fashion industry…and is a fresh-thinking branding and marketing expert”, "an excellent lawyer who understands the business and legal sides of trademarks and is very commercially minded", "Ashlee executes global protection strategies with panache"

Lexpert Zenith Awards

The Lexpert Zenith Awards celebrate Canadian lawyers who are agents on change in law.  In 2019, Ashlee was only 1 of 39 lawyers across Canada who received this award.

Ryerson Fashion Zone

 Ashlee Froese has sat on our selection committee, consulted numerous fashion/tech start-ups on legal, marketing/branding initiatives, and lead innovative legal seminars for our community, with each one encompassing a new trend/topic in an ever-evolving industry.

IN THE COMMUNITY

LEADERSHIP POSITIONS

MEDIA COMMENTARY

SPEAKING ENGAGEMENTS

SPEAKING ENGAGEMENTS

IN THE MEDIA

  • Chair: City of Toronto's Fashion Industry's advisory panel

  • Advisor: Ryerson Fashion Zone

  • Mentor: Canadian Arts & Fashion Awards

  • Mentor: Toronto Fashion Incubator

  • Committee Member: Intellectual Property Institute of Canada

  • Committee Member: International Trademarks Association

  • Past Chair: Fashion Group International

  • Past Chair: Toronto Intellectual Property Group

  • The National

  • CBC News

  • CTV News

  • Huffington Post

  • The Globe and Mail

  • Metro

  • Financial Post

  • Dress to Kill

  • Flare Magazine

  • Fashion Magazine

  • Sirius XM

  • Law Times

  • World Intellectual Property Review

  • Lawyers Weekly

  • Bay Street Bull

  • Law Society of Ontario

  • US Federal Bar Association

  • Intellectual Property Institute of Canada

  • International Trademarks Association

  • Ontario Bar Association

  • Osgoode Hall Law School 

  • University of Toronto Law School

  • University of British Columbia Law School

  • Ryerson University

  • Queens University

  • Seneca College

  • Design Exchange

  • Royal Ontario Museum

  • Ontario Chamber of Commerce 

  • Canadian Institue

  • Soho House 

  • Lexpert Zenith Award: Change Maker in Law

  • City MOGULS Award: Entrepreneurship & Philanthropy 

 

CONTACT
FROESE LAW

OUR ADDRESS

240 Richmond St West, Toronto, Ontario, M5V 1V6

Email: ashlee@froeselaw.com
Tel:  (647)-242-0215

For any general inquiries, please fill in the following contact form:

© 2020 by Froese Law

Froese Law provides its Canadian law services by a professional corporation.  

Froese Law provides its U.S. legal services in affiliation with a U.S. based law firm.

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