We secure your intellectual property assets, protect your competitive advantage, structure your business, manage your third-party relationships, finesse your branding, negotiate your commercial agreements and source government grant funding to ensure that your business is ready for success.
OUR HOME IS TORONTO.
OUR REACH IS GLOBAL.
Froese Law strives to excel not only for its clients but also with respect to its place in the corporate world. We are a paper-less office. Its business cards are made from recycled clothing fabric to minimize its impact on the environment.
WHAT WE STAND FOR
YOUR ALLY FOR SUCCESS
We applaud diversity, mentorship, volunteerism, professional integrity and
individuality, which are values that are woven into the fabric of our firm culture.
Froese Law is a certified women owned business.
Ashlee Froese is lawyer and trademark agent with over 13 years' experience, who is recognized by the Law Society of Ontario as a Certified Specialist in Trademarks Law, one of only 6 female lawyers in Ontario that carry that designation. Since 2017, Ashlee has been consistently recognized by the World Trademark Review as one of the top 1000 trademark lawyers in the world. In 2019, Ashlee was only one of 39 lawyers across Canada to be granted the Lexpert Zenith Award, which recognizes Ashlee as a change maker in law.
Ashlee's scope of practice includes trademarks, copyright, licensing, domain name, social media, marketing/advertising and packaging/labeling laws. Ashlee also assists in drafting and negotiating commercial agreements associated with the manufacture, distribution, sale and advertisement of branded products and services.
Ashlee is a guest speaker and published author on branding and fashion law across North America and is regularly asked to provide media commentary on key legal developments. Prior to launching Froese Law, Ashlee was a partner on Bay Street in Toronto.
Shirin Movahed is a lawyer who is licensed to practice in New York, Florida and DC. With over 10 years’ experience practicing corporate, commercial, litigation and intellectual property law, Shirin provides a deep understanding of entering the US market.
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Shirin’s scope of practice includes corporate, commercial, trademarks, copyright, real estate, franchise, employment and licensing laws. In her corporate practice, Shirin is experienced in all aspects of corporate formation and governance including the preparation, review and negotiation of operating and shareholder’s agreements, employment agreements, acquisition/merger agreements, franchise agreements, licensing agreements, asset purchase and sale agreements, and intellectual property agreements.
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Shirin has lectured at universities, cultural institutions and trade associations on intellectual property rights and protection, as well as on what it takes to do business in the U.S. Shirin was selected by Thomson Reuters’ to their elusive list of New York Super Lawyers Rising Stars and top female lawyers.
Alana Brockie is a licensed paralegal, a Commissioner for Taking Affidavits, law clerk and legal assistant. Alana is in good standing with the Law Society of Ontario.
Alana has experience in commercial and tax litigation assisting some of Toronto's most respected litigators. in addition, she has experience in research administration researching documents, publications and evidence, as well as analyzing relevant data and journal articles.
Alana is part of our corporate team providing assistance with starting up businesses, corporate maintenance, and government grants. As a law clerk, Alana will be assisting with our clients' corporate law needs ranging from incorporation, minute book maintenance and annual filings. To further assist our clients, Alana will steer our firm's government grant application program. She will be providing research on the various types of government grant programs available that are specific to your business needs.
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Prior to joining Froese Law, Alana has experience working as a legal assistant on Bay Street at one of the "big four" accounting firms.
JOIN US
Froese Law is a unique law firm and we’re looking for a different type of professional. Our unofficial mantra is: Bay Street caliber, without the Bay Street bull. Froese Law is a law firm that empowers our lawyers to dictate the direction of their career, fuel their interest, hone their skills and tap into their passion. Together, we are shaping the future of how law is practiced. Our clients are brand-centric consumer-facing companies, entrepreneurs and celebrities in a myriad of different industries. If you think that you can bring a legal skill set that would benefit our clients in a real and substantive way and you share our values, reach out to us. We’d love to hear from you!
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Send your resume and cover letter to Ashlee Froese at ashlee@froeselaw.com.
City Moguls
"The entire Froese Law team always has your back. They are incredibly bright and just a pleasure to work with. We love knowing that we can always count on Ashlee and the team!"
The Ladies Community
"I feel so lucky to have met Ashlee and to know that I have her in my corner when navigating business growth and international expansion. I know and trust that I am protected professionally when I am working with Froese Law".
World Trademark Review
Ashlee Froese is “a dedicated advocate for the fashion industry…and is a fresh-thinking branding and marketing expert”, "an excellent lawyer who understands the business and legal sides of trademarks and is very commercially minded", "Ashlee executes global protection strategies with panache"
Lexpert Zenith Awards
The Lexpert Zenith Awards celebrate Canadian lawyers who are agents on change in law. In 2019, Ashlee was only 1 of 39 lawyers across Canada who received this award.
Ryerson Fashion Zone
Ashlee Froese has sat on our selection committee, consulted numerous fashion/tech start-ups on legal, marketing/branding initiatives, and lead innovative legal seminars for our community, with each one encompassing a new trend/topic in an ever-evolving industry.
IN THE COMMUNITY
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Chair: City of Toronto's Fashion Industry's advisory panel
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Advisor: Ryerson Fashion Zone
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Mentor: Canadian Arts & Fashion Awards
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Mentor: Toronto Fashion Incubator
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Committee Member: Intellectual Property Institute of Canada
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Committee Member: International Trademarks Association
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Past Chair: Fashion Group International
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Past Chair: Toronto Intellectual Property Group
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The National
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CBC News
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CTV News
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Huffington Post
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The Globe and Mail
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Metro
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Financial Post
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Dress to Kill
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Flare Magazine
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Fashion Magazine
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Sirius XM
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Law Times
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World Intellectual Property Review
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Lawyers Weekly
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Bay Street Bull
SPEAKING ENGAGEMENTS
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Law Society of Ontario
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US Federal Bar Association
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Intellectual Property Institute of Canada
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International Trademarks Association
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Ontario Bar Association
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Osgoode Hall Law School
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University of Toronto Law School
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University of British Columbia Law School
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Ryerson University
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Queens University
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Seneca College
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Design Exchange
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Royal Ontario Museum
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Ontario Chamber of Commerce
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Canadian Institue
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Soho House
NOTABLE AWARDS
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Lexpert Zenith Award: Change Maker in Law
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City MOGULS Award: Entrepreneurship & Philanthropy