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We secure your intellectual property assets, protect your competitive advantage, structure your business,  manage your third-party relationships, finesse your branding, negotiate your commercial agreements and source government grant funding to ensure that your business is ready for success.

OUR HOME IS TORONTO.

OUR REACH IS GLOBAL.

FASHION & APPAREL

Designing a robust intellectual property portfolio is key to protecting against counterfeiting, infringement and fashion design piracy.  Strategic commercial agreements and a well-structured business lay the foundation for success.

BEAUTY & COSMETICS

Creative packaging, robust product claims, savvy social media campaigns and shrewd marketing messages are foundational to a strong brand in a saturated market.

TALENT & CREATIVES

Your creativity is your greatest asset.  Empower yourself to effectively protect and commercialize your creative ingenuity through intellectual property, corporate, tax and commercial laws.  Become the business that your creativity deserves.

SOFTWARE & E-COMMERCE

Whether you’re selling a SaaS platform, an IoT solution, or innovative products or services online, ensure your brand is well positioned to go-to-market effectively and cohesively.

HOSPITALITY & LUXURY

Ensure that every possible interaction that a consumer has with your brand and its facilities is a unique and distinctive point of interaction. Architect a branded monopoly that enables your brand to excel. Protect your company through strategic commercial agreements

FOOD & BEVERAGE

Compliant labeling, distinctive packaging, persuasive product claims and robust brand portfolios are all necessary ingredients to heighten your brand’s position in the marketplace.

CONSUMER PRODUCTS & RETAIL

In saturated markets, ensure that throughout the various stages of product inception, creation, manufacture, distribution and commercialization, your business and consumer products are protected.

FITNESS PRODUCTS & SERVICES

Carefully sculpting your fitness brand creates the springboard to effectively build a comprehensive merchandising strategy that will take your brand out of the fitness studio and into the mass market.

NATURAL HEALTH PRODUCTS & CANNABIS

Strategic brand positioning and messaging are critical to ensure that your business navigates these regulated industries effectively.

 

Froese Law strives to excel not only for its clients but also with respect to its place in the corporate world.  We are a paper-less office. Its business cards are made from recycled clothing fabric to minimize its impact on the environment.  

WHAT WE STAND FOR

YOUR ALLY FOR SUCCESS

We applaud diversity, mentorship, volunteerism, professional integrity and
individuality, which are values that are woven into the fabric of our firm culture.

Froese Law is a certified women owned business.

 

Ashlee Froese is lawyer and trademark agent with over 13 years' experience, who is recognized by the Law Society of Ontario as a Certified Specialist in Trademarks Law, one of only 6 female lawyers in Ontario that carry that designation. Since 2017, Ashlee has been consistently recognized by the World Trademark Review as one of the top 1000 trademark lawyers in the world. In 2019, Ashlee was only one of 39 lawyers across Canada to be granted the Lexpert Zenith Award, which recognizes Ashlee as a change maker in law. 

 

Ashlee's scope of practice includes trademarks, copyright, licensing, domain name, social media, marketing/advertising and packaging/labeling laws.  Ashlee also assists in drafting and negotiating commercial agreements associated with the manufacture, distribution, sale and advertisement of branded products and services. 

 

Ashlee is a guest speaker and published author on branding and fashion law across North America and is regularly asked to provide media commentary on key legal developments.  Prior to launching Froese Law, Ashlee was a partner on Bay Street in Toronto. 

Shirin Movahed is a lawyer who is licensed to practice in New York, Florida and DC. With over 14 years’ experience practicing corporate, commercial, litigation and intellectual property law, Shirin provides a deep understanding of entering the US market. 

Shirin’s scope of practice includes corporate, commercial, trademarks, copyright, real estate, franchise, employment and licensing laws.

 

In her corporate practice, Shirin is experienced in all aspects of corporate formation and governance including the preparation, review and negotiation of operating and shareholder’s agreements, employment agreements, acquisition/merger agreements, franchise agreements, licensing agreements, asset purchase and sale agreements, and intellectual property agreements.

Shirin has lectured at universities, cultural institutions and trade associations on intellectual property rights and protection, as well as on what it takes to do business in the U.S. Shirin was selected by Thomson Reuters’ to their elusive list of New York Super Lawyers Rising Stars and top female lawyers.

Salim Dharssi is lawyer licensed to practice in Ontario and is also called to the bar in New York. With over 10 years’ experience in contract, technology, internet and intellectual property law, Salim provides practical and responsive advice to companies in technology-related businesses including companies doing business online.

 

Salim provides contract services for companies from startup, through growth and to maturity.  He prepares customer-facing agreements for product launches including for SaaS and AI-based businesses, websites and online marketplaces, mobile applications, and IoT systems. Salim helps sales teams navigate negotiations with customers by using innovative processes and tools to streamline contract review cycles, thereby reducing time to market. Contracts for partner, collaboration, development and service provider relationships are also an area of focus for Salim.

 

Prior to joining Froese Law, Salim practiced at one of Canada’s premier national Bay Street law firms. Prior to that Salim also worked as in-house counsel in a Fortune 100 technology company. He is past-chair of the Intellectual Property Institute of Canada’s Licensing Committee, and a past vice-chair of the Ontario Bar Association’s Information Technology and Intellectual Property Law Committee.  Salim holds a B Sc in computer engineering.  Salim is a regular speaker on internet and technology law across Canada.

Alana Brockie is a licensed paralegal, a Commissioner for Taking Affidavits, law clerk and legal assistant. Alana holds a P1 license with the Law Society of Ontario and is in good standing. In addition, Alana is an Ordinary Member with The Institute of Law Clerks of Ontario. 

 

Alana has experience in commercial and tax litigation assisting some of Toronto's most respected litigators. in addition, she has experience in research administration researching documents, publications and evidence, as well as analyzing relevant data and journal articles. 

 

Alana is part of our corporate team providing assistance with starting up businesses, corporate maintenance, and government grants. As a law clerk, Alana will be  assisting with our clients' corporate law needs ranging from incorporation, minute book maintenance and annual filings.  To further assist our clients, Alana will steer our firm's government grant application program.  She will be providing research on the various types of government grant programs available that are specific to your business needs.   

Prior to joining Froese Law, Alana has experience working as a legal assistant on Bay Street at one of the "big four" accounting firms.

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JOIN US

Froese Law is a unique law firm and we’re looking for a different type of professional.  Our unofficial mantra is: Bay Street caliber, without the Bay Street bull. Froese Law is a law firm that empowers our lawyers to dictate the direction of their career, fuel their interest, hone their skills and tap into their passion. Together, we are shaping the future of how law is practiced. Our clients are brand-centric consumer-facing companies, entrepreneurs and celebrities in a myriad of different industries.  If you think that you can bring a legal skill set that would benefit our clients in a real and substantive way and you share our values, reach out to us.  We’d love to hear from you!

Send your resume and cover letter to Ashlee Froese at ashlee@froeselaw.com.

City Moguls

"The entire Froese Law team always has your back.  They are incredibly bright and just a pleasure to work with.  We love knowing that we can always count on Ashlee and the team!"

The Ladies Community

"I feel so lucky to have met Ashlee and to know that I have her in my corner when navigating business growth and international expansion.  I know and trust that I am protected professionally when I am working with Froese Law". 

World Trademark Review

Ashlee Froese is “a dedicated advocate for the fashion industry…and is a fresh-thinking branding and marketing expert”, "an excellent lawyer who understands the business and legal sides of trademarks and is very commercially minded", "Ashlee executes global protection strategies with panache"

Lexpert Zenith Awards

The Lexpert Zenith Awards celebrate Canadian lawyers who are agents on change in law.  In 2019, Ashlee was only 1 of 39 lawyers across Canada who received this award.

Ryerson Fashion Zone

 Ashlee Froese has sat on our selection committee, consulted numerous fashion/tech start-ups on legal, marketing/branding initiatives, and lead innovative legal seminars for our community, with each one encompassing a new trend/topic in an ever-evolving industry.

IN THE COMMUNITY

  • Chair: City of Toronto's Fashion Industry's advisory panel

  • Advisor: Ryerson Fashion Zone

  • Mentor: Canadian Arts & Fashion Awards

  • Mentor: Toronto Fashion Incubator

  • Committee Member: Intellectual Property Institute of Canada

  • Committee Member: International Trademarks Association

  • Past Chair: Fashion Group International

  • Past Chair: Toronto Intellectual Property Group

  • The National

  • CBC News

  • CTV News

  • Huffington Post

  • The Globe and Mail

  • Metro

  • Financial Post

  • Dress to Kill

  • Flare Magazine

  • Fashion Magazine

  • Sirius XM

  • Law Times

  • World Intellectual Property Review

  • Lawyers Weekly

  • Bay Street Bull

SPEAKING ENGAGEMENTS

  • Law Society of Ontario

  • US Federal Bar Association

  • Intellectual Property Institute of Canada

  • International Trademarks Association

  • Ontario Bar Association

  • Osgoode Hall Law School 

  • University of Toronto Law School

  • University of British Columbia Law School

  • Ryerson University

  • Queens University

  • Seneca College

  • Design Exchange

  • Royal Ontario Museum

  • Ontario Chamber of Commerce 

  • Canadian Institue

  • Soho House 

NOTABLE AWARDS

  • Lexpert Zenith Award: Change Maker in Law

  • City MOGULS Award: Entrepreneurship & Philanthropy 

LEADERSHIP POSITIONS

MEDIA COMMENTARY

 

© 2020 by Froese Law

Froese Law provides its Canadian law services by a professional corporation.  

Froese Law provides its U.S. legal services in affiliation with a U.S. based law firm.

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