BOUTIQUE
LAW FIRM

Froese Law is an award-winning cross-border branding, corporate, commercial and intellectual property law firm dedicated to structuring your business, negotiating your contracts and protecting, enforcing and commercializing your brand.

Froese Law's mantra is to provide Bay Street caliber services, without the Bay Street bull. Froese Law is your ally for success.

TRADEMARKS LAW

Froese Law devises strategies that enable your business to carve out a branded monopoly in the marketplace through trademarks law. We handle trademark matters, including prosecution and enforcement, manage global brand portfolios, negotiate and draft brand-related agreements, represent in trademark cancellations and opposition proceedings.

COPYRIGHT LAW

Froese Law devises strategies that enable your business to carve out a branded monopoly in the marketplace through copyright law. We handle copyright matters, including prosecution and enforcement, manage global brand portfolios, negotiate and draft brand-related agreements, represent in trademark cancellations and opposition proceedings.

CORPORATE & BUSINESS LAW

Froese Law is able to assist your business from inception to exit. Froese Law provides business law services, including incorporation, negotiating and drafting shareholder and partnership agreements, corporate finance and the purchase and sale of businesses.

CONTRACTS & AGREEMENTS

Froese Law prepares contracts for products launches in a way that protects your rights and so that your obligations are clear. We also draft contracts for key relationships such as sponsorship, agency, manufacturing, professional services, supply, resale, referral, influencer, brand ambassadors, and collaborations. We help close deals by providing timely advice to sales teams and by negotiating red flags, not the minutiae.

E-COMMERCE & TECHNOLOGY

Froese Law is here to assist as you launch or move your business online and on mobile devices. We prepare terms and conditions to cover your relationships with business customers (B2B) and individual users (B2C) including for your e-commerce store, SaaS platform, online marketplace, mobile app or gig-economy business.

START UP & ENTREPRENEUR

Froese Law assists start up businesses and entrepreneurs decide which is the best business structure for their venture. The business structure is the foundation of your business and it’s important to get it right. We assist with registering your business, incorporating your business, maintaining your minute book and corporate records, annual filings, trademark registration, non-disclosure agreements, independent contractor agreements, and setting up your online presence.

INDUSTRIES WE SERVE

FASHION & APPAREL

Designing a robust intellectual property portfolio is key to protecting against counterfeiting, infringement and fashion design piracy. Strategic commercial agreements and a well-structured business lay the foundation for success.

BEAUTY & COSMETICS

Creative packaging, robust product claims, savvy social media campaigns and shrewd marketing messages are foundational to a strong brand in a saturated market.

TALENT & CREATIVES

Your creativity is your greatest asset. Empower yourself to effectively protect and commercialize your creative ingenuity through intellectual property, corporate, tax and commercial laws. Become the business that your creativity deserves.

SOFTWARE & E-COMMERCE

Whether you’re selling a SaaS platform, an IoT solution, or innovative products or services online, ensure your brand is well positioned to go-to-market effectively and cohesively.

HOSPITALITY & LUXURY

Ensure that every possible interaction that a consumer has with your brand and its facilities is a unique and distinctive point of interaction. Architect a branded monopoly that enables your brand to excel. Protect your company through strategic commercial agreements

FOOD & BEVERAGE

Compliant labeling, distinctive packaging, persuasive product claims and robust brand portfolios are all necessary ingredients to heighten your brand’s position in the marketplace.

CONSUMER PRODUCTS & RETAIL

In saturated markets, ensure that throughout the various stages of product inception, creation, manufacture, distribution and commercialization, your business and consumer products are protected.

FITNESS PRODUCTS & SERVICES

Carefully sculpting your fitness brand creates the springboard to effectively build a comprehensive merchandising strategy that will take your brand out of the fitness studio and into the mass market.

NATURAL HEALTH PRODUCTS & CANNABIS

Strategic brand positioning and messaging are critical to ensure that your business navigates these regulated industries effectively.

IN THE COMMUNITY

Chair: City of Toronto's Fashion Industry's advisory panel
Advisor: Ryerson Fashion Zone
Mentor: Canadian Arts & Fashion Awards
Mentor: Toronto Fashion Incubator
Committee Member: Intellectual Property Institute of Canada
Committee Member: International Trademarks Association
Past Chair: Fashion Group International
Past Chair: Toronto Intellectual Property Group

The National
CBC News
CTV News
Huffington Post
The Globe and Mail
Metro
Financial Post
Dress to Kill
Flare Magazine
Fashion Magazine
Sirius XM
Law Times
World Intellectual Property Review
Lawyers Weekly
Bay Street Bull

SPEAKING ENGAGEMENTS

Law Society of Ontario
US Federal Bar Association
Intellectual Property Institute of Canada
International Trademarks Association
Ontario Bar Association
Osgoode Hall Law School
University of Toronto Law School
University of British Columbia Law School
Ryerson University
Queens University
Seneca College
Design Exchange
Royal Ontario Museum
Ontario Chamber of Commerce
Canadian Institue
Soho House

MEDIA

LEADERSHIP

City Moguls

"The entire Froese Law team always has your back. They are incredibly bright and just a pleasure to work with. We love knowing that we can always count on Ashlee and the team!"

The Ladies Community

"I feel so lucky to have met Ashlee and to know that I have her in my corner when navigating business growth and international expansion. I know and trust that I am protected professionally when I am working with Froese Law".

World Trademark Review

Ashlee Froese is “a dedicated advocate for the fashion industry…and is a fresh-thinking branding and marketing expert”, "an excellent lawyer who understands the business and legal sides of trademarks and is very commercially minded", "Ashlee executes global protection strategies with panache"

Lexpert Zenith Awards

The Lexpert Zenith Awards celebrate Canadian lawyers who are agents on change in law. In 2019, Ashlee was only 1 of 39 lawyers across Canada who received this award.

Ryerson Fashion Zone

Ashlee Froese has sat on our selection committee, consulted numerous fashion/tech start-ups on legal, marketing/branding initiatives, and lead innovative legal seminars for our community, with each one encompassing a new trend/topic in an ever-evolving industry.

BOUTIQUE LAW FIRM