BOUTIQUE
LAW FIRM

COPYRIGHT & TRADEMARKS

Froese Law devises strategies that enable your business to carve out a branded monopoly in the marketplace through copyright and trademarks law.  We handle trademark and copyright matters, including prosecution and enforcement, manage global brand portfolios, negotiate and draft brand-related agreements, represent in trademark cancellations and opposition proceedings.

CORPORATE 

Froese Law is able to assist your business from inception to exit.  Froese Law provides business law services, including incorporation, negotiating and drafting shareholder and partnership agreements, corporate finance and the purchase and sale of businesses.

CONTRACTS

Froese Law prepares contracts for products launches in a way that protects your rights and so that your obligations are clear. We also draft contracts for key relationships such as sponsorship, agency, manufacturing, professional services, supply, resale, referral, influencer, brand ambassadors, and collaborations. We help close deals by providing timely advice to sales teams and by negotiating red flags, not the minutiae.

DOMAIN NAME & SOCIAL MEDIA

Froese Law ensures that your business takes advantage of the power of the online world, whilst also avoiding legal minefields.  We manage domain name and social media portfolios, represent in domain name disputes, enforce through take down notices and provide online watch services to monitor unauthorized third party use of your business’ brand.  Froese Law also creates corporate policies relating to a brand’s online presence.   

OUR HOME IS TORONTO.

OUR REACH IS GLOBAL.

GOVERNMENT GRANTS

Froese Law provides a value add services to its clients by sourcing appropriate government grants for our clients so that they can access government funding.

LICENSING

Froese Law assists with negotiating and drafting of licensing agreements.  Froese Law understands the fine balance between ensuring that your business is best protected, whilst also understanding the larger business context.

INTERNET, TECHNOLOGY & SOFTWARE

Froese Law is here to assist as you launch or move your business online and on mobile devices. We prepare terms and conditions to cover your relationships with business customers (B2B) and individual users (B2C) including for your e-commerce store, SaaS platform, online marketplace, mobile app or gig-economy business.

MARKETING & ADVERTISING

Froese Law creates corporate policies to ensure compliance with Canada's Anti-Spam Legislation. We also negotiate and draft commercial agreements relating to marketing and advertising campaigns. 

PACKAGING & LABELLING

Froese Law guides your business to be compliant with mandatory packaging and labelling requirements.  Moreover, if your business is incorporating voluntary claims, such as product performance, product composition or product origin, into its brand messaging, Froese Law will work with you to ensure that these claims are onside. 

OUR TEAM

ASHLEE FROESE

FOUNDER

BRANDING LAWYER

SHIRIN MOVAHED

OF COUNSEL

U.S. LAWYER

SALIM DHARSSI

OF COUNSEL

INTERNET & TECHNOLOGY LAWYER

ALANA BROCKIE

LAW CLERK

PARALEGAL

​

Ashlee Froese is lawyer and trademark agent with over 13 years' experience, who is recognized by the Law Society of Ontario as a Certified Specialist in Trademarks Law, one of only 6 female lawyers in Ontario that carry that designation. Since 2017, Ashlee has been consistently recognized by the World Trademark Review as one of the top 1000 trademark lawyers in the world. In 2019, Ashlee was only one of 39 lawyers across Canada to be granted the Lexpert Zenith Award, which recognizes Ashlee as a change maker in law. 

Ashlee's scope of practice includes trademarks, copyright, licensing, domain name, social media, marketing/advertising and packaging/labeling laws.  Ashlee also assists in drafting and negotiating commercial agreements associated with the manufacture, distribution, sale and advertisement of branded products and services. 

Ashlee is a guest speaker and published author on branding and fashion law across North America and is regularly asked to provide media commentary on key legal developments.  Prior to launching Froese Law, Ashlee was a partner on Bay Street in Toronto. 

Shirin Movahed is a lawyer who is licensed to practice in New York, Florida and DC. With over 14 years’ experience practicing corporate, commercial, litigation and intellectual property law, Shirin provides a deep understanding of entering the US market. 

​

Shirin’s scope of practice includes corporate, commercial, trademarks, copyright, real estate, franchise, employment and licensing laws.

In her corporate practice, Shirin is experienced in all aspects of corporate formation and governance including the preparation, review and negotiation of operating and shareholder’s agreements, employment agreements, acquisition/merger agreements, franchise agreements, licensing agreements, asset purchase and sale agreements, and intellectual property agreements.

​

Shirin has lectured at universities, cultural institutions and trade associations on intellectual property rights and protection, as well as on what it takes to do business in the U.S. Shirin was selected by Thomson Reuters’ to their elusive list of New York Super Lawyers Rising Stars and top female lawyers.

Salim Dharssi is lawyer licensed to practice in Ontario and is also called to the bar in New York. With over 10 years’ experience in contract, technology, internet and intellectual property law, Salim provides practical and responsive advice to companies in technology-related businesses including companies doing business online.

Salim provides contract services for companies from startup, through growth and to maturity.  He prepares customer-facing agreements for product launches including for SaaS and AI-based businesses, websites and online marketplaces, mobile applications, and IoT systems. Salim helps sales teams navigate negotiations with customers by using innovative processes and tools to streamline contract review cycles, thereby reducing time to market. Contracts for partner, collaboration, development and service provider relationships are also an area of focus for Salim.

Prior to joining Froese Law, Salim practiced at one of Canada’s premier national Bay Street law firms. Prior to that Salim also worked as in-house counsel in a Fortune 100 technology company. He is past-chair of the Intellectual Property Institute of Canada’s Licensing Committee, and a past vice-chair of the Ontario Bar Association’s Information Technology and Intellectual Property Law Committee.  Salim holds a B Sc in computer engineering.  Salim is a regular speaker on internet and technology law across Canada.

Alana Brockie is a licensed paralegal, a Commissioner for Taking Affidavits, law clerk and legal assistant. Alana holds a P1 license with the Law Society of Ontario and is in good standing. In addition, Alana is an Ordinary Member with The Institute of Law Clerks of Ontario. 

Alana has experience in commercial and tax litigation assisting some of Toronto's most respected litigators. in addition, she has experience in research administration researching documents, publications and evidence, as well as analyzing relevant data and journal articles. 

Alana is part of our corporate team providing assistance with starting up businesses, corporate maintenance, and government grants. As a law clerk, Alana will be  assisting with our clients' corporate law needs ranging from incorporation, minute book maintenance and annual filings.  To further assist our clients, Alana will steer our firm's government grant application program.  She will be providing research on the various types of government grant programs available that are specific to your business needs.   

​

Prior to joining Froese Law, Alana has experience working as a legal assistant on Bay Street at one of the "big four" accounting firms.

E:

E:

E:

E:

OUR ADDRESS

240 Richmond St West, Toronto, Ontario, M5V 1V6

Email:
Tel:  (647)-242-0215

​

For any general inquiries, please fill in the following contact form: