Froese Law is an award-winning cross-border branding, corporate, commercial and intellectual property law firm dedicated to structuring your business, negotiating your contracts and protecting, enforcing and commercializing your brand.
Froese Law's mantra is to provide Bay Street caliber services, without the Bay Street bull. Froese Law is your ally for success.
Froese Law devises strategies that enable your business to carve out a branded monopoly in the marketplace through trademarks law. We handle trademark matters, including prosecution and enforcement, manage global brand portfolios, negotiate and draft brand-related agreements, represent in trademark cancellations and opposition proceedings.
Froese Law devises strategies that enable your business to carve out a branded monopoly in the marketplace through copyright law. We handle copyright matters, including prosecution and enforcement, manage global brand portfolios, negotiate and draft brand-related agreements, represent in trademark cancellations and opposition proceedings.
CORPORATE & BUSINESS LAW
Froese Law is able to assist your business from inception to exit. Froese Law provides business law services, including incorporation, negotiating and drafting shareholder and partnership agreements, corporate finance and the purchase and sale of businesses.
CONTRACTS & AGREEMENTS
Froese Law prepares contracts for products launches in a way that protects your rights and so that your obligations are clear. We also draft contracts for key relationships such as sponsorship, agency, manufacturing, professional services, supply, resale, referral, influencer, brand ambassadors, and collaborations. We help close deals by providing timely advice to sales teams and by negotiating red flags, not the minutiae.
E-COMMERCE & TECHNOLOGY
Froese Law is here to assist as you launch or move your business online and on mobile devices. We prepare terms and conditions to cover your relationships with business customers (B2B) and individual users (B2C) including for your e-commerce store, SaaS platform, online marketplace, mobile app or gig-economy business.
START UP & ENTREPRENEUR
Froese Law assists start up businesses and entrepreneurs decide which is the best business structure for their venture. The business structure is the foundation of your business and it’s important to get it right. We assist with registering your business, incorporating your business, maintaining your minute book and corporate records, annual filings, trademark registration, non-disclosure agreements, independent contractor agreements, and setting up your online presence.
INDUSTRIES WE SERVE
FASHION & APPAREL
Designing a robust intellectual property portfolio is key to protecting against counterfeiting, infringement and fashion design piracy. Strategic commercial agreements and a well-structured business lay the foundation for success.
BEAUTY & COSMETICS
Creative packaging, robust product claims, savvy social media campaigns and shrewd marketing messages are foundational to a strong brand in a saturated market.
TALENT & CREATIVES
Your creativity is your greatest asset. Empower yourself to effectively protect and commercialize your creative ingenuity through intellectual property, corporate, tax and commercial laws. Become the business that your creativity deserves.
SOFTWARE & E-COMMERCE
Whether you’re selling a SaaS platform, an IoT solution, or innovative products or services online, ensure your brand is well positioned to go-to-market effectively and cohesively.
HOSPITALITY & LUXURY
Ensure that every possible interaction that a consumer has with your brand and its facilities is a unique and distinctive point of interaction. Architect a branded monopoly that enables your brand to excel. Protect your company through strategic commercial agreements
FOOD & BEVERAGE
Compliant labeling, distinctive packaging, persuasive product claims and robust brand portfolios are all necessary ingredients to heighten your brand’s position in the marketplace.
CONSUMER PRODUCTS & RETAIL
In saturated markets, ensure that throughout the various stages of product inception, creation, manufacture, distribution and commercialization, your business and consumer products are protected.
FITNESS PRODUCTS & SERVICES
Carefully sculpting your fitness brand creates the springboard to effectively build a comprehensive merchandising strategy that will take your brand out of the fitness studio and into the mass market.
NATURAL HEALTH PRODUCTS & CANNABIS
Strategic brand positioning and messaging are critical to ensure that your business navigates these regulated industries effectively.
IN THE COMMUNITY
Chair: City of Toronto's Fashion Industry's advisory panel
Advisor: Ryerson Fashion Zone
Mentor: Canadian Arts & Fashion Awards
Mentor: Toronto Fashion Incubator
Committee Member: Intellectual Property Institute of Canada
Committee Member: International Trademarks Association
Past Chair: Fashion Group International
Past Chair: Toronto Intellectual Property Group
The Globe and Mail
Dress to Kill
World Intellectual Property Review
Bay Street Bull
Law Society of Ontario
US Federal Bar Association
Intellectual Property Institute of Canada
International Trademarks Association
Ontario Bar Association
Osgoode Hall Law School
University of Toronto Law School
University of British Columbia Law School
Royal Ontario Museum
Ontario Chamber of Commerce
"The entire Froese Law team always has your back. They are incredibly bright and just a pleasure to work with. We love knowing that we can always count on Ashlee and the team!"
The Ladies Community
"I feel so lucky to have met Ashlee and to know that I have her in my corner when navigating business growth and international expansion. I know and trust that I am protected professionally when I am working with Froese Law".
World Trademark Review
Ashlee Froese is a force to be reckoned with. “She is a business-minded practitioner who upholds the highest levels of professionalism”. Froese certainly knows her stuff and her nimble, savvy team at Froese Law consistently provide an excellent caliber of work
Lexpert Zenith Awards
The Lexpert Zenith Awards celebrate Canadian lawyers who are agents on change in law. In 2019, Ashlee was only 1 of 39 lawyers across Canada who received this award.
Ryerson Fashion Zone
Ashlee Froese has sat on our selection committee, consulted numerous fashion/tech start-ups on legal, marketing/branding initiatives, and lead innovative legal seminars for our community, with each one encompassing a new trend/topic in an ever-evolving industry.