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Ashlee Froese has been consistently recognized since 2017 in the WTR 1000 – The World’s Leading Trademark Professionals as a leading trademark lawyer in prosecutions and strategy. The World Trademark Review is the only standalone publication to recommend individual practitioners and their firms exclusively in the trademark field, and identifies the leading players in 71 key jurisdictions globally.

According to the WTR, Ashlee Froese is “a dedicated advocate for the fashion industry…and is a fresh-thinking branding and marketing expert”, "an excellent lawyer who understands the business and legal sides of trademarks and is very commercially minded", "Ashlee executes global protection strategies with panache"

World Trademark Review

The Lexpert Zenith Awards celebrate Canadian lawyers who are agents on change in law.  In 2019, Ashlee was only 1 of 39 lawyers across Canada who received this award.

Lexpert Zenith Awards

“Ashlee was able to understand my needs as a business owner in the craft brewery industry to launch a successful brand.  As an entrepreneur herself, Ashlee brings a unique perspective in providing legal services”.

Northern Maverick Brewing Company

"I feel so luck to have met Ashlee and to know that I have her in my corner when navigating business growth and international expansion.  I know and trust that I am protected professionally when I am working with Froese Law.  Ashlee and her team are very organized, well connected and always up to date on legal changes, understanding the implications on my business.  Ashlee goes above and beyond the basic tasks of a lawyer, truly building an authentic connection with her clients and wanting them to succeed.  Whether you are a new or established brand, local or international, you are in good hands with Froese Law". 

The Ladies Community

Ashlee is a very loyal and trusted professional.  She goes out of her way to assist.  She has an innate ability to problem solve, both in a time efficient and cost benefit manner, with a common sense approach.  Ashlee has been instrumental in setting the stage for our business endeavours, which has allowed us to enter into a competitive marketing with a legal advisor that has our back."


Piper & Skye

I had the pleasure of working with Froese Law for the first time as I incorporated my business. It was a very overwhelming time for me as I had been transitioning from my corporate 9-5 to my dream of becoming an entrepreneur, but Froese Law made the process super easy and pleasant. All my questions were answered promptly and more importantly, in a way I could understand. I feel more confident as a businesswoman working with Froese Law and I would 100% recommend them. I look forward to working with these incredible women as I grow my business. 

DJ Bianca Lee

"As an entrepreneur, Froese Law has worked to protect my small business.  Experience in fashion and art give their team insight outside of traditional law that focus on my work.  Froese Law gives me the tools to overcome obstacles that could hurt my career"

Maxwell Burnstein, Artist

"The entire Froese Law team always has your back.  They are incredibly bright and just a pleasure to work with.  We love knowing that we can always count on Ashlee and the team!"

City Moguls