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Ashlee Froese has been consistently recognized since 2017 in the WTR 1000 – The World’s Leading Trademark Professionals as a leading trademark lawyer in prosecutions and strategy. The World Trademark Review is the only standalone publication to recommend individual practitioners and their firms exclusively in the trademark field, and identifies the leading players in 71 key jurisdictions globally.

According to the WTR, Ashlee Froese is “a dedicated advocate for the fashion industry…and is a fresh-thinking branding and marketing expert”, "an excellent lawyer who understands the business and legal sides of trademarks and is very commercially minded", "Ashlee executes global protection strategies with panache"

World Trademark Review

Ashlee Froese is a long-time friend and NOGU's attorney and trusted advisor. We are in a very competitive and dynamic online industry that is constantly evolving and innovating which requires fast action and Ashlee has been an invaluable partner in managing our many current trademarks, ongoing trademark applications and future trademarks worldwide. These including trademarks in All of Europe, the United Kingdom, Hong Kong, United States, Canada & More. We look forward to our continued work with Ashlee as we continue to grow and innovate.  


The Lexpert Zenith Awards celebrate Canadian lawyers who are agents on change in law.  In 2019, Ashlee was only 1 of 39 lawyers across Canada who received this award.

Lexpert Zenith Awards

Ashlee is amiable, highly professional, and very prompt with responses. Ashlee was very thorough reading through contracts, explained the possible ramifications of the chosen wording, and modified to ensure my best interests were protected.

She also brought up important points for inclusion I had not considered. She was forceful but reasonable in contract negotiations and I was very happy with the outcome. I’m extremely thankful to have Ashlee on my side.  

Katie Crewe Fitness Inc.

“Ashlee was able to understand my needs as a business owner in the craft brewery industry to launch a successful brand.  As an entrepreneur herself, Ashlee brings a unique perspective in providing legal services”.

Northern Maverick Brewing Company

"I feel so luck to have met Ashlee and to know that I have her in my corner when navigating business growth and international expansion.  I know and trust that I am protected professionally when I am working with Froese Law.  Ashlee and her team are very organized, well connected and always up to date on legal changes, understanding the implications on my business.  Ashlee goes above and beyond the basic tasks of a lawyer, truly building an authentic connection with her clients and wanting them to succeed.  Whether you are a new or established brand, local or international, you are in good hands with Froese Law". 

The Ladies Community

As a valued advisor for 4+ years, Ashlee Froese has sat on our selection committee, consulted numerous fashion/tech start-ups on legal, marketing/branding initiatives, and lead innovative legal seminars for our community, with each one encompassing a new trend/topic in an ever-evolving industry. Ashlee is efficient and forward and a true thought leader in the industry. If you are looking for a reliable and dynamic team, I highly recommend Froese law!

Ryerson Fashion Zone

Ashlee is a very loyal and trusted professional.  She goes out of her way to assist.  She has an innate ability to problem solve, both in a time efficient and cost benefit manner, with a common sense approach.  Ashlee has been instrumental in setting the stage for our business endeavours, which has allowed us to enter into a competitive marketing with a legal advisor that has our back."


Piper & Skye

I had the pleasure of working with Froese Law for the first time as I incorporated my business. It was a very overwhelming time for me as I had been transitioning from my corporate 9-5 to my dream of becoming an entrepreneur, but Froese Law made the process super easy and pleasant. All my questions were answered promptly and more importantly, in a way I could understand. I feel more confident as a businesswoman working with Froese Law and I would 100% recommend them. I look forward to working with these incredible women as I grow my business. 

DJ Bianca Lee

"As an entrepreneur, Froese Law has worked to protect my small business.  Experience in fashion and art give their team insight outside of traditional law that focus on my work.  Froese Law gives me the tools to overcome obstacles that could hurt my career"

Maxwell Burnstein, Artist

"The entire Froese Law team always has your back.  They are incredibly bright and just a pleasure to work with.  We love knowing that we can always count on Ashlee and the team!"

City Moguls

"Ashlee is the perfect balance between being professional and personable. She handles our business with attention to detail, keen insight, and a firm action plan. I am confident in her abilities and experience, and wouldn’t hesitate to recommend her to friends, colleagues, and family."

East India Company Ltd.