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B.A. (Hons), LL.B
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B.A. (Hons), LL.B
P: 647.242.0215

Ashlee Froese is lawyer and trademark agent, who is recognized by the Law Society of Ontario as a Certified Specialist in Trademarks Law.  With over 10 years’ experience practicing branding and fashion law, Ashlee provides a deep understanding of brand protection strategies.  Ashlee manages, enforces, commercializes and protects clients' brands domestically and internationally.  She also creates strategies for the planning and execution of brand protection strategies.  Since 2017, Ashlee has been consistently recognized by the World Trademark Review as one of the top 1000 trademark lawyers in the world.  In 2019, Ashlee was only one of 39 lawyers across Canada to be granted the Lexpert Zenith Award, which recognizes Ashlee as a change maker in law.  Ashlee is a City Moguls award recipient, which recognizes her entrepreneurship and dedication to philanthropy.  Prior to launching Froese Law, Ashlee was a partner on Bay Street.

Ashlee's scope of practice includes trademarks, copyright, licensing, domain name, social media, marketing/advertising and packaging/labelling laws.  Ashlee also assists in drafting and negotiating commercial agreements associated with the manufacture, distribution, sale and advertisement of branded products and services.

Ashlee holds numerous leadership and mentorship positions within the legal, branding and fashion industries including executive committee member (Ontario Bar Association), brand strategy council member (Canadian Marketing Association), co-chair (City of Toronto's Fashion Industry Advisory Panel), advisor (Ryerson Fashion Zone), mentor (Canadian Arts and Fashion Awards), mentor (Toronto Fashion Incubator), committee member (Intellectual Property Institute of Canada), committee member (International Trademarks Association), past co-chair (Fashion Group International), and past chair (Toronto Intellectual Property Group).

Ashlee is a frequent guest speaker and published author on branding and fashion law.  She has lectured at law schools, universities, cultural institutions, law societies and industry associations throughout North America.  She has also been published in numerous magazines, academic publications and is a contributing author to a nationally published book.  Ashlee is frequently sought out by the media to provide her commentary to the media on leading branding and fashion law matters.

A dedicated advocate for the fashion industry, in December 2015 Ashlee led a pan-industry movement challenging the Ontario government to recognize the fashion industry as a cultural industry, thereby becoming eligible for government funding.

Legal Community Leadership Roles

  • Past Chair and Board Member: Toronto Intellectual Property Group
  • Committee Member: Intellectual Property Institute of Canada
  • Committee Member: International Trademarks Association
  • Executive Member: Ontario Bar Association – Media, Entertainment & Communications Law

Industry associations Leadership Roles

  • Co-Chair: City of Toronto's Fashion Industry Advisory Panel
  • Past Chair and Board Member: Fashion Group International
  • Brand Strategy Council Member: Canadian Marketing Association

Mentor and advisor Leadership Roles

  • Toronto Fashion Incubator
  • Ryerson Fashion Zone
  • Canadian Arts and Fashion Awards


University of Toronto – BA (Hons)

Osgoode Hall Law School - LL.B

Called to the Ontario Bar

Canadian Trademark Agent

Canadian Trademark Agent recognized by the US Patent and Trademarks Office

Certified Specialist in Trademarks Law


Ashlee Froese was recognized in the 2017 edition of “WTR 1000 – The World’s Leading Trademarks Professionals” as a leading trademark lawyer in trademark prosecution and strategy.  The “World Trademark Review” is the only standalone publication to recommend individual lawyers exclusively in the trademarks field and identifies leading players in 71 jurisdictions globally.  

According to “World Trademark Review”:

Ashlee Froese is “an excellent lawyer: she understands both the business and legal sides of trademarks, and is very commercially minded.  She really knows her craft.” 

“A first choice for fashion industry instructions, Ashlee executes global protection strategies with panache”

Profiled as a power player in the April 2017 edition of Dress to Kill Magazine, Ashlee Froese is heralded as:

“Determined to unite the Canadian fashion industry, fashion and branding lawyer, Ashlee Froese educates and empowers entrepreneurs to protect their most sacred asset: their creativity.  She’s taken up post as a grassroots’ leader who’s fiercely protective of her clients’ ideas and on a mission to protect, enforce and commercialize creative ingenuity.  Part legal guru, part branding expert and part industry matchmaker, Ashlee Froese’s endgame is forging connections and, ultimately, elevating the Canadian fashion [industry] to its rightful place on the world stage”.