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Trademarks

Trademarks: An Invaluable Asset for any Consumer Facing Company

If you’re running a heavily branded, consumer facing company (regardless of whether you’re providing a service or product), the company’s brand is an invaluable corporate asset. In addition, if you are a talent who is raising your own profile, you yourself may be a brand as well. Trademarks law is the ultimate legal tool to…

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Understanding the Right of Personality: Brooke Shields Raises Eyebrow at Charlotte Tilbury

An interesting case in the US was recently launched by actress Brooke Shields (“Shields”) against makeup conglomerate Charlotte Tilbury Beauty Inc. (“Charlotte Tilbury”), which highlights the importance of brand expansion planning for celebrities and their namesake brand.  Understanding the Case In May 2019, Shields issued a complaint in the Superior Court of California against Charlotte…

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Building Your Influencer Empire

These days, everyone is doing it for the ‘gram.  But those who are doing it well are also doing it for coin.  Influencer marketing is a pervasive and persuasive type of marketing.  By collaborating with influencers, brands are able to directly promote to their target demographic.  By collaborating with brands, influencers are able to monetize…

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Kawhi Leonard takes on Nike

As a Toronto-based law firm and rampant supporter of the Toronto Raptors basketball team, we have to dedicate this week’s newsletter to our MVP, Kawhi Leonard (especially in view of the latest win as NBA champs).  In the midst of the finals against the Golden State Warriors, Leonard launched a lawsuit against Nike in California…

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Launcing a Legally Compliant Contest

  Contests are a great way of advertising your business and, with the rise of social media, it has never been easier to reach such a big audience. Contests are a great way to garner attention and divert potential customers to your brand. Not only can this led to an increase in sales, it may…

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Comparative Advertising Laws in Canada

Comparative advertising is a creative advertising technique that involves simultaneously advertising your own brand, whilst also comparing it to another brand. This allows consumers to see your brand’s superiority and its differences with other brands in the market. This may be a good tactic to divert consumers towards your brand away from the dominant player.…

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Red Carpets, Celebrities and Fashion

As award season closes, a personal highlight is the red carpet “who are you wearing?” segment.  We always delight when celebrities wear Canadian designed gowns, giving the Canadian designer the world’s spotlight.  But, as always, when pop culture and branding intersect, Froese Law can’t help but analyze the legal aspects.   The Celebrity – Designer…

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Building Your Fitness Empire

As much as Q1 is tax season, it’s also the time when we all try to jump back into fitness.  Finding the right fit that will get results and keep you motivated are key.  (We promise you – we’ll get to the legal analysis soon.)  But there are so many choices:  the gym, personal trainers,…

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Fyre Festival: The Legalities Surrounding Live Events

Fyre Festival: The Legalities Surrounding Live Events Unless you’ve been under a rock, you’ve likely heard of (or watched one of the two documentaries about) the debacle that is Fyre Festival.  Ever eager to understand the legal underpinnings, Froese Law is using this opportunity to illustrate some of the legal issues that surround hosting live…

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