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Netflix Putting Out Fires over Fyre Festival Documentary

In 2019, Netflix found itself at the centre of pop culture with its release of the popular documentary about the Fyre Festival debacle.  If you’ve been living under a rock and need a quick primer, here’s Frye Festival in a nutshell: New York based serial entrepreneur Billy McFarland and hip hop artist Ja Rule joined…

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Building Your Influencer Empire

These days, everyone is doing it for the ‘gram.  But those who are doing it well are also doing it for coin.  Influencer marketing is a pervasive and persuasive type of marketing.  By collaborating with influencers, brands are able to directly promote to their target demographic.  By collaborating with brands, influencers are able to monetize…

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Kawhi Leonard takes on Nike

As a Toronto-based law firm and rampant supporter of the Toronto Raptors basketball team, we have to dedicate this week’s newsletter to our MVP, Kawhi Leonard (especially in view of the latest win as NBA champs).  In the midst of the finals against the Golden State Warriors, Leonard launched a lawsuit against Nike in California…

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Launcing a Legally Compliant Contest

  Contests are a great way of advertising your business and, with the rise of social media, it has never been easier to reach such a big audience. Contests are a great way to garner attention and divert potential customers to your brand. Not only can this led to an increase in sales, it may…

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Comparative Advertising Laws in Canada

Comparative advertising is a creative advertising technique that involves simultaneously advertising your own brand, whilst also comparing it to another brand. This allows consumers to see your brand’s superiority and its differences with other brands in the market. This may be a good tactic to divert consumers towards your brand away from the dominant player.…

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Building Your Fitness Empire

As much as Q1 is tax season, it’s also the time when we all try to jump back into fitness.  Finding the right fit that will get results and keep you motivated are key.  (We promise you – we’ll get to the legal analysis soon.)  But there are so many choices:  the gym, personal trainers,…

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Fyre Festival: The Legalities Surrounding Live Events

Fyre Festival: The Legalities Surrounding Live Events Unless you’ve been under a rock, you’ve likely heard of (or watched one of the two documentaries about) the debacle that is Fyre Festival.  Ever eager to understand the legal underpinnings, Froese Law is using this opportunity to illustrate some of the legal issues that surround hosting live…

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Canada Looks to Bolster Protection of Traditional Knowledge

Every artist has their muse, and sometimes that muse is a foreign culture. But what happens when that inspiration is considered cultural theft? Growing concerns around cultural appropriation have many artists asking: “where is the line between inspiration and theft?” For some cultural groups, the issue is not being acknowledged or properly compensated for use…

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Is Street Art and Graffiti Copyright Protected?

H & M landed itself in hot water last week from a legal and public relations standpoint. Interestingly, it shone a spotlight on how graffiti and street art should or could be protected. In fact, Founder of Froese Law, Ashlee Froese jumped on to Toronto’s CityNews to weigh in on the issues. Click here for…

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