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Planning for the Future: Adopting Corporate Social Responsibility Practices

Every successful corporate entity should always be planning for the future: annual growth, product extension, international expansion, succession planning, and so on.  However, there has been a rising trend that corporations should also take into account the societal and environmental impact.  Corporate social responsibility (“CSR”) has become more commonplace.  Whether companies truly believe in positioning…

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Polishing Up On Cosmetics Law

First, we apologize for the title.  We just can’t help ourselves with the puns.  Dad humour runs deep in our veins.  Now. on to the serious stuff: cosmetics law.  Overview of Governing Framework Health Canada governs cosmetics, personal care products and drugs.  Cosmetics are defined as “any substance used to clean, improve or change the…

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Canada’s Cannabis Industry: One Year Later

Almost one year ago, Canada officially legalized recreational cannabis federally.  With sunrise provisions contained in the Cannabis Act that have yet to come into effect, there are still some unknowns and moving targets.  Our philosophy is that knowledge is power.  This article provides a comprehensive overview of Canada’s cannabis industry: where we’re at and where…

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Attracting Gen Z Consumers

As new generations of consumers come into the marketplace, successful brands are well advised to consider how their purchasing behaviours may vary. After all, you and your parents value things differently. It’s not surprise that your offspring varies from you too. By 2020, individuals born between 1995-2010 will make up the most significant number of…

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Trademarks: An Invaluable Asset for any Consumer Facing Company

If you’re running a heavily branded, consumer facing company (regardless of whether you’re providing a service or product), the company’s brand is an invaluable corporate asset. In addition, if you are a talent who is raising your own profile, you yourself may be a brand as well. Trademarks law is the ultimate legal tool to…

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Understanding the Right of Personality: Brooke Shields Raises Eyebrow at Charlotte Tilbury

An interesting case in the US was recently launched by actress Brooke Shields (“Shields”) against makeup conglomerate Charlotte Tilbury Beauty Inc. (“Charlotte Tilbury”), which highlights the importance of brand expansion planning for celebrities and their namesake brand.  Understanding the Case In May 2019, Shields issued a complaint in the Superior Court of California against Charlotte…

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Building Your Influencer Empire

These days, everyone is doing it for the ‘gram.  But those who are doing it well are also doing it for coin.  Influencer marketing is a pervasive and persuasive type of marketing.  By collaborating with influencers, brands are able to directly promote to their target demographic.  By collaborating with brands, influencers are able to monetize…

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