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Cannabis: Architecting your Dope Message

25th February 2018

Slowly, but surely, Canada has been taking measured steps to legalize cannabis for mass consumption.  Whereas the cultivation of cannabis in Canada and sale for medicinal purposes is currently legal (and regulated by Health Canada), its full legalization for recreational consumption is imminent. What is the Status of the Cannabis Act? The Canadian House of…

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Legislative Review of Canada’s Anti-Spam Legislation

11th February 2018

Every brand’s digital marketing campaign will likely include an email campaign.  With the adoption of Canada’s Anti-Spam Legislation (“CASL”) in July 2014, sending commercial electronic messages has become a complicated, but necessary, feat. What is CASL? CASL was created to deter unsolicited commercial electronic messages, aka spam.  It applies to any individual or company that…

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Expanding your Brand Presence through Sponsorship

4th February 2018

Corporate event sponsorships are an excellent and strategic way in which to promote a company’s brand to a diverse and wide audience and prospective consumer base.  On a global scale, some of the largest entertainment, fashion and sports events fall in January and February (Fashion Weeks, Superbowl, Winter Olympics, Grammy’s, Oscars).  Ever eager to explain…

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Canada Proposes Cruelty-Free Cosmetics Act

21st January 2018

Canada is currently exploring the opportunity to amend the Food and Drugs Act to place a ban on a) testing cosmetics on animals and b) to selling cosmetics that have been tested on animals during the manufacturing process. What’s the Status of the Bill? Be mindful, however, that a bill is proposed legislation.  It is…

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The Ultimate in Influencer Marketing: TV Product Placement

10th December 2017

Our philosophy is that we live in a branded world. Smart, strategic consumer-facing companies are wise to architect ways that ensure consumers (real and potential) are engaging with their branded products and services in memorable, persuasive and/or pervasive ways. Such engagements do not have to be overt. In fact, sometimes subtle, unobvious methods of consumer…

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Social Media Videos and Copyright Infringement

3rd December 2017

In the digital world we live in, it’s common for individuals, in their personal or professional capacities, to post videos on social media that contain popular (and therefore copyrighted) songs. For example, a professional dancer or fitness instructor might post a video on Instagram of a choreographed routine to the newest Drake song. Before the…

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Canada Expands Scope of Protection under Geographical Indications

26th November 2017

Chances are that you’ve interacted with Geographical Indications without your knowledge. You get a promotion at work (yay!), and you decide to buy a bottle of Champagne to celebrate. Your celebratory splurge to buy authentic Champagne guarantees that the bubbles you’re consuming come from the Champagne region and have been produced according to a strict…

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Ontario Looks to Change Laws on Corporate Uniforms

19th November 2017

If your business operates in the retail, travel, event production and/or hospitality industries, or in any other industry that requires employees to wear a uniform, be sure to make note of proposed Ontario legislation that seeks to limit what your company can mandate what its employees must wear as part of their work attire. What…

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Twitter Suspends its Verification System

12th November 2017

In today’s hyper connected consumer society, a strong social media presence is a critical component for any successful brand.  Personal brands, as well as corporate brands, have flourished over social media.  Indeed, through social media we have seen a rise of a new marketing machine: influencers.  In the social media world, brand association, product placement…

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Branding Your Menu

5th November 2017

Are you a restaurant, convenience or take-out store with 20 or more locations in Ontario? If you have less than 20 locations, are you eagerly hoping to expand your food service business in Ontario? Do you sell food or drinks for your customers to devour immediately or once they arrive in the comfort of their…

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