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How to Score High in Branding your Cannabis Company

30th October 2018

The official launch of the cannabis industry in Canada has created huge potential.  However, it is important to note that the industry is not without its controversies and is a highly regulated industry.  In fact, the government has acknowledged that the industry will be treated as a hybrid between the tobacco and alcohol industries. .…

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Expanding into the US with a Sales Agent

17th October 2018

By Shirin Movahed If you’re looking to make moves in the retail space, especially if you don’t have boots on the ground in those markets or limited capacity, retaining the services of a sales agent is a smart decision.  But with any third party relationship, it is important to ensure that your relationship is set…

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Understanding Canada’s Cannabis Industry

3rd October 2018

The legalisation of cannabis is a huge milestone, not just for Canada but for the rest of the world.  Canada has become only the second country in the world, after Uruguay, to legalise the recreational use of cannabis at a federal level.  More importantly, however, Canada is the first G7and G20 country to legalise cannabis…

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Protect Your Competitive Advantage with Non-Disclosure Agreements

8th July 2018

Every single business, regardless of whether it is a start-up or a multi-national corporation, owns some kind of confidential information, whether that be their customer list, marketing plan, financial data, or even a sales or investment deck. In order to ensure that your business’s private information is protected, every business whether big or small should…

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Canada’s Imminent Trademark Law Changes Attract Brand Trolls to Canada

24th June 2018

Back in 2014, Canada ratified the adoption of three international trademark treaties that will impact aspects of domestic Canadian trademarks law.  These are the most significant changes made to Canadian trademarks law in 50 years.  The implementation of these treaties into domestic law has been slow.  (And by that we mean: sloooooow).  Four years later,…

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Incorporating Domain Name Disputes As Part of Your Online Brand Enforcement Strategy

17th June 2018

Selecting the right domain name for your company’s online profile is a critical component of your company’s brand strategy.  Of course, you want to select the “.com” version of your company’s brand name, as well as your company’s product/service names.  You may also want to secure the country code TLD version, such as “.ca”, “.us”,…

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Protecting your Rights to your Namesake Brand

10th June 2018

Namesake brands are common place.  Designers launch their fashion brand using their name.  Celebrities merchandise themselves out using their own name.  Chefs license their name to create a myriad of food-related products.  Fitness instructors create fitness plans under their own name.  It’s a branding trend that is unlikely to go away.  However, careful consideration must…

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Supreme Court of Canada Examines Freedom of Press and Terrorism

27th May 2018

Canada’s highest court, the Supreme Court of Canada, is currently dealing with a prominent case that balances freedom of press and national security interests, as it relates to terrorism threats. The Background Vice Media journalist Ben Makuch covers national security issues.  Makuch had followed the rise of the Islamic State following its inception post-911.  Eventually,…

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Canada Announces Intellectual Property Strategy

5th May 2018

Spearheaded by the Innovation, Science and Economic Development Minister, the Canadian government recently announced its plan to put intellectual property at the forefront of Canadian businesses by issuing an intellectual property strategy.  This is the first of its kind in Canada.  The Federal government recognizes that intellectual property intensive businesses enjoy increased profitability, as well…

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Data and Privacy Policies: Is Your Business Compliant?

28th April 2018

Recently, Facebook landed itself in hot water with respect to its use of personal data, which resulted in a barrage of emails from service providers and/or social media platforms advising you to review and agree to their updated terms and policies.  This comes as no surprise given the recent Facebook data breach scandal that has…

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