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Proceed with Caution in 2020 as Canada Tightens Grip on Influencer Marketing

12th January 2020

Love it or hate it, influencer marketing is a persuasive and pervasive method of marketing.  In fact, in 2018, ad agency Edelman Digital predicted that the value of the influencer marketing industry could reach $5 billion within 2 years.   Reactions to influencer marketing can be polarizing.  It comes with equal parts of staunch supporters, as…

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Picking the Right Business Structure for your Start Up

11th January 2020

In launching your venture, it’s important to pick the right business structure.  Choosing the wrong business structure may have tax implications, limit your ability to bring on a partner or may expose you to unnecessary liability and risk.  The business structure is the foundation of your business and it’s important to get it right.  Below…

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Ringing in the New California Consumer Privacy Act

29th December 2019

As we look back on the passing of another decade, and the vast technological advancements that were made during this short period of time, it’s no surprise that the laws have also been slowly evolving to respond to our new reality.  In this technological age, data has become the biggest commodity. Governments are creating laws…

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What is Your Professional New Year’s Resolution?

5th December 2019

2020 is here and it’s pretty exciting! But this isn’t just any end of the year.  We’re entering a new decade!  Some view 2020 as pivotal and are starting to plan ahead for what 2020 will be.  In your “do better, be better” new year’s resolution planning, don’t forget to also consider your professional self. …

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Factoring in Copyright Protection for your E-Commerce Business

3rd December 2019

Unless you’re under a rock, your email inbox is now being inundated with online sales advertisements.  For every e-commerce business, your website is your intellectual property and contains your most valuable asset for marketing, sales and brand power.  It includes your company’s domain name, graphics, logo, images and written content.  Frankly, the better the website…

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Guide to Incorporations

27th November 2019

What is a Corporation? A corporation is a separate legal entity.  It has the capacity to enter into legally binding relationships, to sue and to be sued.  Technically, the corporation is owned by the shareholders.  Shareholders have limited liability in that they cannot be held responsible for the debts, obligations, acts, omissions or liabilities of…

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Netflix Putting Out Fires over Fyre Festival Documentary

27th October 2019

In 2019, Netflix found itself at the centre of pop culture with its release of the popular documentary about the Fyre Festival debacle.  If you’ve been living under a rock and need a quick primer, here’s Frye Festival in a nutshell: New York based serial entrepreneur Billy McFarland and hip hop artist Ja Rule joined…

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Understanding B Corps: The Canadian Perspective

14th October 2019

A few months ago, Froese Law issued out a newsletter that discussed the purchasing behaviour of Gen Z.  The stats were loud and clear: corporate social responsibility is a driving force for consumer behaviour and is likely to become more pronouced as the younger generations age.  Whereas traditionally, corporate social responsibility edicts were declared on…

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Entrepreneurship 101: Sole Proprietorships

6th October 2019

Oftentimes when we meet with start up clients, they’re uncertain as to whether they want to take the plunge to incorporate their business.  For better or worse, some entrepreneurs choose to start slow and proceed with their business concept as a sole proprietor.  Here’s the love down on sole prioprietorships: What is a Sole Proprietorship?…

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Polishing Up On Cosmetics Law

1st October 2019

First, we apologize for the title.  We just can’t help ourselves with the puns.  Dad humour runs deep in our veins.  Now. on to the serious stuff: cosmetics law.  Overview of Governing Framework Health Canada governs cosmetics, personal care products and drugs.  Cosmetics are defined as “any substance used to clean, improve or change the…

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