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Canada Looks to Bolster Protection of Traditional Knowledge

17th June 2018

Every artist has their muse, and sometimes that muse is a foreign culture. But what happens when that inspiration is considered cultural theft? Growing concerns around cultural appropriation have many artists asking: “where is the line between inspiration and theft?” For some cultural groups, the issue is not being acknowledged or properly compensated for use…

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Attracting Gen Z Consumers

27th July 2019

As new generations of consumers come into the marketplace, successful brands are well advised to consider how their purchasing behaviours may vary. After all, you and your parents value things differently. It’s not surprise that your offspring varies from you too. By 2020, individuals born between 1995-2010 will make up the most significant number of…

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Trademarks: An Invaluable Asset for any Consumer Facing Company

23rd July 2019

If you’re running a heavily branded, consumer facing company (regardless of whether you’re providing a service or product), the company’s brand is an invaluable corporate asset. In addition, if you are a talent who is raising your own profile, you yourself may be a brand as well. Trademarks law is the ultimate legal tool to…

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When Your Side Hustle Becomes Your Main Hustle: Legal Considerations for your Start Up

14th July 2019

Oftentimes September feels like the new year in the business world and the summer months give you much needed time to brainstorm and plot for your September hustle.  So if you’re sitting on the dock of the bay somewhere thinking about how you can’t go back to your regular job and reflecting about how your…

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Understanding the Right of Personality: Brooke Shields Raises Eyebrow at Charlotte Tilbury

7th July 2019

An interesting case in the US was recently launched by actress Brooke Shields (“Shields”) against makeup conglomerate Charlotte Tilbury Beauty Inc. (“Charlotte Tilbury”), which highlights the importance of brand expansion planning for celebrities and their namesake brand.  Understanding the Case In May 2019, Shields issued a complaint in the Superior Court of California against Charlotte…

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Building Your Influencer Empire

30th June 2019

These days, everyone is doing it for the ‘gram.  But those who are doing it well are also doing it for coin.  Influencer marketing is a pervasive and persuasive type of marketing.  By collaborating with influencers, brands are able to directly promote to their target demographic.  By collaborating with brands, influencers are able to monetize…

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Froese Law Granted Award as Change Makers in Law

26th June 2019

Each week we issue a newsletter that provides an update or advice on the law.  But this week, we’re (not so shamelessly) dedicating this newsletter to….US! We’re thrilled and so incredibly flattered and honoured to advise that earlier in June, Froese Law was granted an award by legal publishing powerhouses Lexpert and Thomson Reuters as…

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Kawhi Leonard takes on Nike

16th June 2019

As a Toronto-based law firm and rampant supporter of the Toronto Raptors basketball team, we have to dedicate this week’s newsletter to our MVP, Kawhi Leonard (especially in view of the latest win as NBA champs).  In the midst of the finals against the Golden State Warriors, Leonard launched a lawsuit against Nike in California…

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New Shareholder Registers for Federally Incorporated Private Canadian Companies

2nd June 2019

By Millie Bojic New Registers Required Changes are coming for federally incorporated private companies per amendments to the Canada Business Corporations Act (the “CBCA”). As of June 13, 2019, such private companies will require maintenance of a new register for any individuals that possess ‘Significant Control’ over the business (the “New Register”). Each such individual…

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Landmark Decision Extends Personal Liability for CASL Violations to Executive

7th May 2019

This is a landmark decision and concerning, espeically if you’re a CEO or marketing executive.  If you’re a Froese Law client or friend of Froese Law, you know we do a lot of public speaking engagements.  When we discuss the laws surrounding digital marketing campaigns, we oftentimes describe Canada’s Anti Spam Legislation (“CASL”) as an…

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Structuring your Manufacturing Agreements

7th May 2019

Manufacturers and consumer products companies constitute an ecosystem.  As such, their relationships are key.  In this week’s newsletter, we give some legal tips to consider when structuring your manufacturing agreement.  As always, every commercial agreement is customizable to the business relationship, but these are important points of consideration.  Bottom line: there are 2 take aways…

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