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Posts by Ashlee Froese

Understanding the Right of Personality: Brooke Shields Raises Eyebrow at Charlotte Tilbury

An interesting case in the US was recently launched by actress Brooke Shields (“Shields”) against makeup conglomerate Charlotte Tilbury Beauty Inc. (“Charlotte Tilbury”), which highlights the importance of brand expansion planning for celebrities and their namesake brand.  Understanding the Case In May 2019, Shields issued a complaint in the Superior Court of California against Charlotte…

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Building Your Influencer Empire

These days, everyone is doing it for the ‘gram.  But those who are doing it well are also doing it for coin.  Influencer marketing is a pervasive and persuasive type of marketing.  By collaborating with influencers, brands are able to directly promote to their target demographic.  By collaborating with brands, influencers are able to monetize…

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Froese Law Granted Award as Change Makers in Law

Each week we issue a newsletter that provides an update or advice on the law.  But this week, we’re (not so shamelessly) dedicating this newsletter to….US! We’re thrilled and so incredibly flattered and honoured to advise that earlier in June, Froese Law was granted an award by legal publishing powerhouses Lexpert and Thomson Reuters as…

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Kawhi Leonard takes on Nike

As a Toronto-based law firm and rampant supporter of the Toronto Raptors basketball team, we have to dedicate this week’s newsletter to our MVP, Kawhi Leonard (especially in view of the latest win as NBA champs).  In the midst of the finals against the Golden State Warriors, Leonard launched a lawsuit against Nike in California…

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New Shareholder Registers for Federally Incorporated Private Canadian Companies

By Millie Bojic New Registers Required Changes are coming for federally incorporated private companies per amendments to the Canada Business Corporations Act (the “CBCA”). As of June 13, 2019, such private companies will require maintenance of a new register for any individuals that possess ‘Significant Control’ over the business (the “New Register”). Each such individual…

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Structuring your Manufacturing Agreements

Manufacturers and consumer products companies constitute an ecosystem.  As such, their relationships are key.  In this week’s newsletter, we give some legal tips to consider when structuring your manufacturing agreement.  As always, every commercial agreement is customizable to the business relationship, but these are important points of consideration.  Bottom line: there are 2 take aways…

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Launcing a Legally Compliant Contest

  Contests are a great way of advertising your business and, with the rise of social media, it has never been easier to reach such a big audience. Contests are a great way to garner attention and divert potential customers to your brand. Not only can this led to an increase in sales, it may…

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Comparative Advertising Laws in Canada

Comparative advertising is a creative advertising technique that involves simultaneously advertising your own brand, whilst also comparing it to another brand. This allows consumers to see your brand’s superiority and its differences with other brands in the market. This may be a good tactic to divert consumers towards your brand away from the dominant player.…

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