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Posts by Ashlee Froese

Netflix Putting Out Fires over Fyre Festival Documentary

In 2019, Netflix found itself at the centre of pop culture with its release of the popular documentary about the Fyre Festival debacle.  If you’ve been living under a rock and need a quick primer, here’s Frye Festival in a nutshell: New York based serial entrepreneur Billy McFarland and hip hop artist Ja Rule joined…

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Understanding B Corps: The Canadian Perspective

A few months ago, Froese Law issued out a newsletter that discussed the purchasing behaviour of Gen Z.  The stats were loud and clear: corporate social responsibility is a driving force for consumer behaviour and is likely to become more pronouced as the younger generations age.  Whereas traditionally, corporate social responsibility edicts were declared on…

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Entrepreneurship 101: Sole Proprietorships

Oftentimes when we meet with start up clients, they’re uncertain as to whether they want to take the plunge to incorporate their business.  For better or worse, some entrepreneurs choose to start slow and proceed with their business concept as a sole proprietor.  Here’s the love down on sole prioprietorships: What is a Sole Proprietorship?…

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Polishing Up On Cosmetics Law

First, we apologize for the title.  We just can’t help ourselves with the puns.  Dad humour runs deep in our veins.  Now. on to the serious stuff: cosmetics law.  Overview of Governing Framework Health Canada governs cosmetics, personal care products and drugs.  Cosmetics are defined as “any substance used to clean, improve or change the…

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Canada’s Cannabis Industry: One Year Later

Almost one year ago, Canada officially legalized recreational cannabis federally.  With sunrise provisions contained in the Cannabis Act that have yet to come into effect, there are still some unknowns and moving targets.  Our philosophy is that knowledge is power.  This article provides a comprehensive overview of Canada’s cannabis industry: where we’re at and where…

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Attracting Gen Z Consumers

As new generations of consumers come into the marketplace, successful brands are well advised to consider how their purchasing behaviours may vary. After all, you and your parents value things differently. It’s not surprise that your offspring varies from you too. By 2020, individuals born between 1995-2010 will make up the most significant number of…

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Trademarks: An Invaluable Asset for any Consumer Facing Company

If you’re running a heavily branded, consumer facing company (regardless of whether you’re providing a service or product), the company’s brand is an invaluable corporate asset. In addition, if you are a talent who is raising your own profile, you yourself may be a brand as well. Trademarks law is the ultimate legal tool to…

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Understanding the Right of Personality: Brooke Shields Raises Eyebrow at Charlotte Tilbury

An interesting case in the US was recently launched by actress Brooke Shields (“Shields”) against makeup conglomerate Charlotte Tilbury Beauty Inc. (“Charlotte Tilbury”), which highlights the importance of brand expansion planning for celebrities and their namesake brand.  Understanding the Case In May 2019, Shields issued a complaint in the Superior Court of California against Charlotte…

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Building Your Influencer Empire

These days, everyone is doing it for the ‘gram.  But those who are doing it well are also doing it for coin.  Influencer marketing is a pervasive and persuasive type of marketing.  By collaborating with influencers, brands are able to directly promote to their target demographic.  By collaborating with brands, influencers are able to monetize…

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