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Posts by Ashlee Froese

Attracting Gen Z Consumers

As new generations of consumers come into the marketplace, successful brands are well advised to consider how their purchasing behaviours may vary. After all, you and your parents value things differently. It’s not surprise that your offspring varies from you too. By 2020, individuals born between 1995-2010 will make up the most significant number of…

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Trademarks: An Invaluable Asset for any Consumer Facing Company

If you’re running a heavily branded, consumer facing company (regardless of whether you’re providing a service or product), the company’s brand is an invaluable corporate asset. In addition, if you are a talent who is raising your own profile, you yourself may be a brand as well. Trademarks law is the ultimate legal tool to…

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Understanding the Right of Personality: Brooke Shields Raises Eyebrow at Charlotte Tilbury

An interesting case in the US was recently launched by actress Brooke Shields (“Shields”) against makeup conglomerate Charlotte Tilbury Beauty Inc. (“Charlotte Tilbury”), which highlights the importance of brand expansion planning for celebrities and their namesake brand.  Understanding the Case In May 2019, Shields issued a complaint in the Superior Court of California against Charlotte…

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Building Your Influencer Empire

These days, everyone is doing it for the ‘gram.  But those who are doing it well are also doing it for coin.  Influencer marketing is a pervasive and persuasive type of marketing.  By collaborating with influencers, brands are able to directly promote to their target demographic.  By collaborating with brands, influencers are able to monetize…

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Froese Law Granted Award as Change Makers in Law

Each week we issue a newsletter that provides an update or advice on the law.  But this week, we’re (not so shamelessly) dedicating this newsletter to….US! We’re thrilled and so incredibly flattered and honoured to advise that earlier in June, Froese Law was granted an award by legal publishing powerhouses Lexpert and Thomson Reuters as…

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Kawhi Leonard takes on Nike

As a Toronto-based law firm and rampant supporter of the Toronto Raptors basketball team, we have to dedicate this week’s newsletter to our MVP, Kawhi Leonard (especially in view of the latest win as NBA champs).  In the midst of the finals against the Golden State Warriors, Leonard launched a lawsuit against Nike in California…

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New Shareholder Registers for Federally Incorporated Private Canadian Companies

By Millie Bojic New Registers Required Changes are coming for federally incorporated private companies per amendments to the Canada Business Corporations Act (the “CBCA”). As of June 13, 2019, such private companies will require maintenance of a new register for any individuals that possess ‘Significant Control’ over the business (the “New Register”). Each such individual…

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Structuring your Manufacturing Agreements

Manufacturers and consumer products companies constitute an ecosystem.  As such, their relationships are key.  In this week’s newsletter, we give some legal tips to consider when structuring your manufacturing agreement.  As always, every commercial agreement is customizable to the business relationship, but these are important points of consideration.  Bottom line: there are 2 take aways…

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