Licensing is a marketing and branding tool that is widely used from major corporations to small businesses. It enables your business’ brand to expand into other products and services, without incurring major investment into the production costs. However, a well-run licensing program ensures that the brand owner maintains control over the brand image and reputation, while benefitting from an additional revenue stream. Froese Law assists with negotiating and drafting licensing agreements. Froese Law understands the fine balance between ensuring that your business is best protected, whilst also understanding the larger business context.