Fashion and apparel
Designing a robust intellectual property portfolio is key to protecting against counterfeiting, infringement and fashion design piracy. A strong intellectual property portfolio, along with strategic commercial agreements, lays the foundation for lucrative licensing regimes.
In saturated markets, creating a holistic brand portfolio enables your product to be set apart from its competitors. Ensure that throughout that various stages of product inception, creation, manufacture, distribution and commercialization, your business and its products are protected.
Fitness products and services
Carefully sculpting your fitness brand creates the springboard to effectively build a comprehensive merchandising strategy that will take your brand out of the fitness studio and into the mass market.
Beauty and cosmetics
Creative packaging, robust product claims and shrewd marketing messages are foundational to a strong brand in a saturated market.
Hospitality and luxury
Ensure that every possible interaction that a consumer has with your brand and its facilities is a unique and distinctive point of interaction. Architect a branded monopoly that enables your brand to excel.
Talent and creative assets
Your creativity is your greatest asset. Empower yourself to effectively protect and commercialize your creative ingenuity through intellectual property, corporate and commercial laws. Become the business that your creativity deserves.
Food and beverage
Compliant labelling, distinctive packaging, persuasive product claims and robust brand portfolios are all necessary ingredients to heighten your brand’s position in the marketplace.
Retail and e-commerce
Ensure that your business and its brand is advantageously positioned to infiltrate both marketplaces effectively and cohesively.
Medical marijuana and natural health products
Strategic brand positioning and messaging are critical to ensure that your business navigates these regulated industries effectively.