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Trademarks

Launcing a Legally Compliant Contest

  Contests are a great way of advertising your business and, with the rise of social media, it has never been easier to reach such a big audience. Contests are a great way to garner attention and divert potential customers to your brand. Not only can this led to an increase in sales, it may…

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Comparative Advertising Laws in Canada

Comparative advertising is a creative advertising technique that involves simultaneously advertising your own brand, whilst also comparing it to another brand. This allows consumers to see your brand’s superiority and its differences with other brands in the market. This may be a good tactic to divert consumers towards your brand away from the dominant player.…

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Red Carpets, Celebrities and Fashion

As award season closes, a personal highlight is the red carpet “who are you wearing?” segment.  We always delight when celebrities wear Canadian designed gowns, giving the Canadian designer the world’s spotlight.  But, as always, when pop culture and branding intersect, Froese Law can’t help but analyze the legal aspects.   The Celebrity – Designer…

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Building Your Fitness Empire

As much as Q1 is tax season, it’s also the time when we all try to jump back into fitness.  Finding the right fit that will get results and keep you motivated are key.  (We promise you – we’ll get to the legal analysis soon.)  But there are so many choices:  the gym, personal trainers,…

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Fyre Festival: The Legalities Surrounding Live Events

Fyre Festival: The Legalities Surrounding Live Events Unless you’ve been under a rock, you’ve likely heard of (or watched one of the two documentaries about) the debacle that is Fyre Festival.  Ever eager to understand the legal underpinnings, Froese Law is using this opportunity to illustrate some of the legal issues that surround hosting live…

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Canada’s Imminent Trademark Law Changes Attract Brand Trolls to Canada

Back in 2014, Canada ratified the adoption of three international trademark treaties that will impact aspects of domestic Canadian trademarks law.  These are the most significant changes made to Canadian trademarks law in 50 years.  The implementation of these treaties into domestic law has been slow.  (And by that we mean: sloooooow).  Four years later,…

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Protecting your Rights to your Namesake Brand

Namesake brands are common place.  Designers launch their fashion brand using their name.  Celebrities merchandise themselves out using their own name.  Chefs license their name to create a myriad of food-related products.  Fitness instructors create fitness plans under their own name.  It’s a branding trend that is unlikely to go away.  However, careful consideration must…

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Expanding Market Opporunities through Licensing

Simply put, licensing is a business tool that commercializes your business’ intellectual property and brand.  Through intellectual property laws, the intellectual property owner is able to create a monopoly, restricting third parties from using/commercializing its intellectual property.  Licensing creates a controlled mechanism for third parties to use the intellectual property, which creates an additional revenue…

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