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Social Media

Building Your Influencer Empire

These days, everyone is doing it for the ‘gram.  But those who are doing it well are also doing it for coin.  Influencer marketing is a pervasive and persuasive type of marketing.  By collaborating with influencers, brands are able to directly promote to their target demographic.  By collaborating with brands, influencers are able to monetize…

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Launcing a Legally Compliant Contest

  Contests are a great way of advertising your business and, with the rise of social media, it has never been easier to reach such a big audience. Contests are a great way to garner attention and divert potential customers to your brand. Not only can this led to an increase in sales, it may…

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Red Carpets, Celebrities and Fashion

As award season closes, a personal highlight is the red carpet “who are you wearing?” segment.  We always delight when celebrities wear Canadian designed gowns, giving the Canadian designer the world’s spotlight.  But, as always, when pop culture and branding intersect, Froese Law can’t help but analyze the legal aspects.   The Celebrity – Designer…

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Building Your Fitness Empire

As much as Q1 is tax season, it’s also the time when we all try to jump back into fitness.  Finding the right fit that will get results and keep you motivated are key.  (We promise you – we’ll get to the legal analysis soon.)  But there are so many choices:  the gym, personal trainers,…

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Fyre Festival: The Legalities Surrounding Live Events

Fyre Festival: The Legalities Surrounding Live Events Unless you’ve been under a rock, you’ve likely heard of (or watched one of the two documentaries about) the debacle that is Fyre Festival.  Ever eager to understand the legal underpinnings, Froese Law is using this opportunity to illustrate some of the legal issues that surround hosting live…

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Instagram Assists with Weeding Out Fake Influencers

Love them or hate them, influencers have become an integral part of many brands’ marketing campaign.  The benefit of influencer marketing campaigns is that the influencer’s endorsement targets a specific on-brand demographic.  Moreover, influencer endorsements can have the appearance of being more authentic: every day people using every day products in their every day lives. …

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Social Media Videos and Copyright Infringement

In the digital world we live in, it’s common for individuals, in their personal or professional capacities, to post videos on social media that contain popular (and therefore copyrighted) songs. For example, a professional dancer or fitness instructor might post a video on Instagram of a choreographed routine to the newest Drake song. Before the…

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Twitter Suspends its Verification System

In today’s hyper connected consumer society, a strong social media presence is a critical component for any successful brand.  Personal brands, as well as corporate brands, have flourished over social media.  Indeed, through social media we have seen a rise of a new marketing machine: influencers.  In the social media world, brand association, product placement…

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