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Legislation

Understanding Canada’s Cannabis Industry

The legalisation of cannabis is a huge milestone, not just for Canada but for the rest of the world.  Canada has become only the second country in the world, after Uruguay, to legalise the recreational use of cannabis at a federal level.  More importantly, however, Canada is the first G7and G20 country to legalise cannabis…

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Canada’s Imminent Trademark Law Changes Attract Brand Trolls to Canada

Back in 2014, Canada ratified the adoption of three international trademark treaties that will impact aspects of domestic Canadian trademarks law.  These are the most significant changes made to Canadian trademarks law in 50 years.  The implementation of these treaties into domestic law has been slow.  (And by that we mean: sloooooow).  Four years later,…

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Canada Announces Intellectual Property Strategy

Spearheaded by the Innovation, Science and Economic Development Minister, the Canadian government recently announced its plan to put intellectual property at the forefront of Canadian businesses by issuing an intellectual property strategy.  This is the first of its kind in Canada.  The Federal government recognizes that intellectual property intensive businesses enjoy increased profitability, as well…

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Canada Considers Amending Privacy Laws to Better Manage Online Reputation

Froese Law’s philosophy is that every individual and every company has a brand. In some instances, elevating an individual’s brand (such as the CEO, influencer, fitness guru, chef, magazine editor, etc.) indirectly flows through to elevating the company’s brand, and vice versa. Such branding interplay creates merchandising opportunities, licensing revenues and increased exposure. At the…

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Is your Brand Patriotic?

When dealing with consumer facing, heavily branded products, services and celebrity lines, it is important to stand out in the marketplace.  Ensuring that your company’s brand resonates with real and potential consumers is critical.  Being strategic in determining all of the different factors that evoke an emotional response by the consumer is tantamount. In today’s…

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Cannabis: Architecting your Dope Message

Slowly, but surely, Canada has been taking measured steps to legalize cannabis for mass consumption.  Whereas the cultivation of cannabis in Canada and sale for medicinal purposes is currently legal (and regulated by Health Canada), its full legalization for recreational consumption is imminent. What is the Status of the Cannabis Act? The Canadian House of…

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Legislative Review of Canada’s Anti-Spam Legislation

Every brand’s digital marketing campaign will likely include an email campaign.  With the adoption of Canada’s Anti-Spam Legislation (“CASL”) in July 2014, sending commercial electronic messages has become a complicated, but necessary, feat. What is CASL? CASL was created to deter unsolicited commercial electronic messages, aka spam.  It applies to any individual or company that…

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Canada Proposes Cruelty-Free Cosmetics Act

Canada is currently exploring the opportunity to amend the Food and Drugs Act to place a ban on a) testing cosmetics on animals and b) to selling cosmetics that have been tested on animals during the manufacturing process. What’s the Status of the Bill? Be mindful, however, that a bill is proposed legislation.  It is…

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Canada Expands Scope of Protection under Geographical Indications

Chances are that you’ve interacted with Geographical Indications without your knowledge. You get a promotion at work (yay!), and you decide to buy a bottle of Champagne to celebrate. Your celebratory splurge to buy authentic Champagne guarantees that the bubbles you’re consuming come from the Champagne region and have been produced according to a strict…

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