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Building Your Influencer Empire

These days, everyone is doing it for the ‘gram.  But those who are doing it well are also doing it for coin.  Influencer marketing is a pervasive and persuasive type of marketing.  By collaborating with influencers, brands are able to directly promote to their target demographic.  By collaborating with brands, influencers are able to monetize…

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Kawhi Leonard takes on Nike

As a Toronto-based law firm and rampant supporter of the Toronto Raptors basketball team, we have to dedicate this week’s newsletter to our MVP, Kawhi Leonard (especially in view of the latest win as NBA champs).  In the midst of the finals against the Golden State Warriors, Leonard launched a lawsuit against Nike in California…

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Structuring your Manufacturing Agreements

Manufacturers and consumer products companies constitute an ecosystem.  As such, their relationships are key.  In this week’s newsletter, we give some legal tips to consider when structuring your manufacturing agreement.  As always, every commercial agreement is customizable to the business relationship, but these are important points of consideration.  Bottom line: there are 2 take aways…

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Launcing a Legally Compliant Contest

  Contests are a great way of advertising your business and, with the rise of social media, it has never been easier to reach such a big audience. Contests are a great way to garner attention and divert potential customers to your brand. Not only can this led to an increase in sales, it may…

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Red Carpets, Celebrities and Fashion

As award season closes, a personal highlight is the red carpet “who are you wearing?” segment.  We always delight when celebrities wear Canadian designed gowns, giving the Canadian designer the world’s spotlight.  But, as always, when pop culture and branding intersect, Froese Law can’t help but analyze the legal aspects.   The Celebrity – Designer…

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Building Your Fitness Empire

As much as Q1 is tax season, it’s also the time when we all try to jump back into fitness.  Finding the right fit that will get results and keep you motivated are key.  (We promise you – we’ll get to the legal analysis soon.)  But there are so many choices:  the gym, personal trainers,…

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Fyre Festival: The Legalities Surrounding Live Events

Fyre Festival: The Legalities Surrounding Live Events Unless you’ve been under a rock, you’ve likely heard of (or watched one of the two documentaries about) the debacle that is Fyre Festival.  Ever eager to understand the legal underpinnings, Froese Law is using this opportunity to illustrate some of the legal issues that surround hosting live…

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Froese Law’s Corporate Law Services

Froese Law’s Corporate Law Services By Millie Bojic  At Froese Law, we love to help our client’s excel behind the scenes.  One of the key services we provide is corporate law.  Below we identify the many ways in which Froese Law can assist you.  Your Profile We can Assist to Advise you on the Following:…

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