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Insurance Policy Protection and Covid 19

With a number of provinces declaring a provincial state of emergency and, as of March 22, 2020, the Federal government examining the Emergencies Act (but not yet enacting it), it is clear that we are in exceptional times.  Businesses opt into insurance policies to guard against the impact of exceptional times.  We always hope that…

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Coronavirus: Triggering the World’s Force Majeure

We are now starting to understand the global impact of Coronavirus and that it goes well beyond health issues. Its impact is reverberating throughout the global economy. Factories, cities and, literally, countries have been shut down. With the vast number of consumer goods companies relying on Chinese manufactured goods, the global supply chain is rife…

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Understanding the Difference between an Independent Contractor and an Employee

The law treats independent contractors and employees very differently.  Employees enjoy greater legal protections in the workplace than independent contractors.  As such, employers have greater legal duties to employees, which also extends into greater tax implications.  Regardless of whether your company defines its worker as an employee or an independent contractor, it is possible that…

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Building Your Influencer Empire

These days, everyone is doing it for the ‘gram.  But those who are doing it well are also doing it for coin.  Influencer marketing is a pervasive and persuasive type of marketing.  By collaborating with influencers, brands are able to directly promote to their target demographic.  By collaborating with brands, influencers are able to monetize…

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Kawhi Leonard takes on Nike

As a Toronto-based law firm and rampant supporter of the Toronto Raptors basketball team, we have to dedicate this week’s newsletter to our MVP, Kawhi Leonard (especially in view of the latest win as NBA champs).  In the midst of the finals against the Golden State Warriors, Leonard launched a lawsuit against Nike in California…

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Structuring your Manufacturing Agreements

Manufacturers and consumer products companies constitute an ecosystem.  As such, their relationships are key.  In this week’s newsletter, we give some legal tips to consider when structuring your manufacturing agreement.  As always, every commercial agreement is customizable to the business relationship, but these are important points of consideration.  Bottom line: there are 2 take aways…

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Launcing a Legally Compliant Contest

  Contests are a great way of advertising your business and, with the rise of social media, it has never been easier to reach such a big audience. Contests are a great way to garner attention and divert potential customers to your brand. Not only can this led to an increase in sales, it may…

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Red Carpets, Celebrities and Fashion

As award season closes, a personal highlight is the red carpet “who are you wearing?” segment.  We always delight when celebrities wear Canadian designed gowns, giving the Canadian designer the world’s spotlight.  But, as always, when pop culture and branding intersect, Froese Law can’t help but analyze the legal aspects.   The Celebrity – Designer…

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