Canada Considers Amending Privacy Laws to Better Manage Online Reputation
Froese Law’s philosophy is that every individual and every company has a brand. In some instances, elevating an individual’s brand (such as the CEO, influencer, fitness guru, chef, magazine editor, etc.) indirectly flows through to elevating the company’s brand, and vice versa. Such branding interplay creates merchandising opportunities, licensing revenues and increased exposure. At the…
Read MoreGet Your E-Commerce Platform Ready for the US Market
By Shirin Movahed Let’s get real for a second. If you are a Canadian business, then your potential growth is limited, given Canada’s population is approximately 36 million. With an eCommerce business, expansion is as easy as a click of button (or a few program codes) to open access of your website to the U.S.…
Read MoreIs your Brand Patriotic?
When dealing with consumer facing, heavily branded products, services and celebrity lines, it is important to stand out in the marketplace. Ensuring that your company’s brand resonates with real and potential consumers is critical. Being strategic in determining all of the different factors that evoke an emotional response by the consumer is tantamount. In today’s…
Read MoreIs Street Art and Graffiti Copyright Protected?
H & M landed itself in hot water last week from a legal and public relations standpoint. Interestingly, it shone a spotlight on how graffiti and street art should or could be protected. In fact, Founder of Froese Law, Ashlee Froese jumped on to Toronto’s CityNews to weigh in on the issues. Click here for…
Read MoreExpanding Market Opporunities through Licensing
Simply put, licensing is a business tool that commercializes your business’ intellectual property and brand. Through intellectual property laws, the intellectual property owner is able to create a monopoly, restricting third parties from using/commercializing its intellectual property. Licensing creates a controlled mechanism for third parties to use the intellectual property, which creates an additional revenue…
Read MoreCannabis: Architecting your Dope Message
Slowly, but surely, Canada has been taking measured steps to legalize cannabis for mass consumption. Whereas the cultivation of cannabis in Canada and sale for medicinal purposes is currently legal (and regulated by Health Canada), its full legalization for recreational consumption is imminent. What is the Status of the Cannabis Act? The Canadian House of…
Read MoreLegislative Review of Canada’s Anti-Spam Legislation
Every brand’s digital marketing campaign will likely include an email campaign. With the adoption of Canada’s Anti-Spam Legislation (“CASL”) in July 2014, sending commercial electronic messages has become a complicated, but necessary, feat. What is CASL? CASL was created to deter unsolicited commercial electronic messages, aka spam. It applies to any individual or company that…
Read MoreExpanding your Brand Presence through Sponsorship
Corporate event sponsorships are an excellent and strategic way in which to promote a company’s brand to a diverse and wide audience and prospective consumer base. On a global scale, some of the largest entertainment, fashion and sports events fall in January and February (Fashion Weeks, Superbowl, Winter Olympics, Grammy’s, Oscars). Ever eager to explain…
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