Expanding your Brand Presence through Sponsorship
Corporate event sponsorships are an excellent and strategic way in which to promote a company’s brand to a diverse and wide audience and prospective consumer base. On a global scale, some of the largest entertainment, fashion and sports events fall in January and February (Fashion Weeks, Superbowl, Winter Olympics, Grammy’s, Oscars). Ever eager to explain…
Read MoreCanada Proposes Cruelty-Free Cosmetics Act
Canada is currently exploring the opportunity to amend the Food and Drugs Act to place a ban on a) testing cosmetics on animals and b) to selling cosmetics that have been tested on animals during the manufacturing process. What’s the Status of the Bill? Be mindful, however, that a bill is proposed legislation. It is…
Read MoreThe Ultimate in Influencer Marketing: TV Product Placement
Our philosophy is that we live in a branded world. Smart, strategic consumer-facing companies are wise to architect ways that ensure consumers (real and potential) are engaging with their branded products and services in memorable, persuasive and/or pervasive ways. Such engagements do not have to be overt. In fact, sometimes subtle, unobvious methods of consumer…
Read MoreCanada Expands Scope of Protection under Geographical Indications
Chances are that you’ve interacted with Geographical Indications without your knowledge. You get a promotion at work (yay!), and you decide to buy a bottle of Champagne to celebrate. Your celebratory splurge to buy authentic Champagne guarantees that the bubbles you’re consuming come from the Champagne region and have been produced according to a strict…
Read MoreOntario Looks to Change Laws on Corporate Uniforms
If your business operates in the retail, travel, event production and/or hospitality industries, or in any other industry that requires employees to wear a uniform, be sure to make note of proposed Ontario legislation that seeks to limit what your company can mandate what its employees must wear as part of their work attire. What…
Read MoreBranding Your Menu
Are you a restaurant, convenience or take-out store with 20 or more locations in Ontario? If you have less than 20 locations, are you eagerly hoping to expand your food service business in Ontario? Do you sell food or drinks for your customers to devour immediately or once they arrive in the comfort of their…
Read MoreWelcome to Froese Law
Froese Law is a boutique law firm that is dedicated to protecting, enforcing and commercializing your branded products, services and talent. Froese Law understands the important value of your creative ingenuity, working with you to build a robust brand monopoly in the marketplace. We secure your intellectual property protection, protect your competitive advantage, structure your…
Read MoreThe Power of the Brand
We live in a branded world. Period. Before you left your house this morning to go to work and read this article, you have loyally engaged with at least a dozen brands…and you consistently do so every morning without fail. These brands have become entrenched into your daily routine. The careful curation of successful brands…
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