Expanding Market Opporunities through Licensing
Simply put, licensing is a business tool that commercializes your business’ intellectual property and brand. Through intellectual property laws, the intellectual property owner is able to create a monopoly, restricting third parties from using/commercializing its intellectual property. Licensing creates a controlled mechanism for third parties to use the intellectual property, which creates an additional revenue…
Read MoreCannabis: Architecting your Dope Message
Slowly, but surely, Canada has been taking measured steps to legalize cannabis for mass consumption. Whereas the cultivation of cannabis in Canada and sale for medicinal purposes is currently legal (and regulated by Health Canada), its full legalization for recreational consumption is imminent. What is the Status of the Cannabis Act? The Canadian House of…
Read MoreLegislative Review of Canada’s Anti-Spam Legislation
Every brand’s digital marketing campaign will likely include an email campaign. With the adoption of Canada’s Anti-Spam Legislation (“CASL”) in July 2014, sending commercial electronic messages has become a complicated, but necessary, feat. What is CASL? CASL was created to deter unsolicited commercial electronic messages, aka spam. It applies to any individual or company that…
Read MoreExpanding your Brand Presence through Sponsorship
Corporate event sponsorships are an excellent and strategic way in which to promote a company’s brand to a diverse and wide audience and prospective consumer base. On a global scale, some of the largest entertainment, fashion and sports events fall in January and February (Fashion Weeks, Superbowl, Winter Olympics, Grammy’s, Oscars). Ever eager to explain…
Read MoreCanada Proposes Cruelty-Free Cosmetics Act
Canada is currently exploring the opportunity to amend the Food and Drugs Act to place a ban on a) testing cosmetics on animals and b) to selling cosmetics that have been tested on animals during the manufacturing process. What’s the Status of the Bill? Be mindful, however, that a bill is proposed legislation. It is…
Read MoreThe Ultimate in Influencer Marketing: TV Product Placement
Our philosophy is that we live in a branded world. Smart, strategic consumer-facing companies are wise to architect ways that ensure consumers (real and potential) are engaging with their branded products and services in memorable, persuasive and/or pervasive ways. Such engagements do not have to be overt. In fact, sometimes subtle, unobvious methods of consumer…
Read MoreCanada Expands Scope of Protection under Geographical Indications
Chances are that you’ve interacted with Geographical Indications without your knowledge. You get a promotion at work (yay!), and you decide to buy a bottle of Champagne to celebrate. Your celebratory splurge to buy authentic Champagne guarantees that the bubbles you’re consuming come from the Champagne region and have been produced according to a strict…
Read MoreOntario Looks to Change Laws on Corporate Uniforms
If your business operates in the retail, travel, event production and/or hospitality industries, or in any other industry that requires employees to wear a uniform, be sure to make note of proposed Ontario legislation that seeks to limit what your company can mandate what its employees must wear as part of their work attire. What…
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