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Is Street Art and Graffiti Copyright Protected?

17th March 2018

H & M landed itself in hot water last week from a legal and public relations standpoint. Interestingly, it shone a spotlight on how graffiti and street art should or could be protected. In fact, Founder of Froese Law, Ashlee Froese jumped on to Toronto’s CityNews to weigh in on the issues. Click here for…

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Hey, Oscar! What’s an Inclusion Rider

11th March 2018

A little over a week ago, Frances McDormand gave a rousing acceptance speech for her Oscar win for the Best Actress category.  It warmed our lawyer hearts when we heard her proclaim: “I have two words to leave with you tonight: Inclusion rider”. Ever keen to educate our readers on the law in relatable terms,…

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Expanding Market Opporunities through Licensing

4th March 2018

Simply put, licensing is a business tool that commercializes your business’ intellectual property and brand.  Through intellectual property laws, the intellectual property owner is able to create a monopoly, restricting third parties from using/commercializing its intellectual property.  Licensing creates a controlled mechanism for third parties to use the intellectual property, which creates an additional revenue…

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Cannabis: Architecting your Dope Message

25th February 2018

Slowly, but surely, Canada has been taking measured steps to legalize cannabis for mass consumption.  Whereas the cultivation of cannabis in Canada and sale for medicinal purposes is currently legal (and regulated by Health Canada), its full legalization for recreational consumption is imminent. What is the Status of the Cannabis Act? The Canadian House of…

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Legislative Review of Canada’s Anti-Spam Legislation

11th February 2018

Every brand’s digital marketing campaign will likely include an email campaign.  With the adoption of Canada’s Anti-Spam Legislation (“CASL”) in July 2014, sending commercial electronic messages has become a complicated, but necessary, feat. What is CASL? CASL was created to deter unsolicited commercial electronic messages, aka spam.  It applies to any individual or company that…

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Expanding your Brand Presence through Sponsorship

4th February 2018

Corporate event sponsorships are an excellent and strategic way in which to promote a company’s brand to a diverse and wide audience and prospective consumer base.  On a global scale, some of the largest entertainment, fashion and sports events fall in January and February (Fashion Weeks, Superbowl, Winter Olympics, Grammy’s, Oscars).  Ever eager to explain…

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Canada Proposes Cruelty-Free Cosmetics Act

21st January 2018

Canada is currently exploring the opportunity to amend the Food and Drugs Act to place a ban on a) testing cosmetics on animals and b) to selling cosmetics that have been tested on animals during the manufacturing process. What’s the Status of the Bill? Be mindful, however, that a bill is proposed legislation.  It is…

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The Ultimate in Influencer Marketing: TV Product Placement

10th December 2017

Our philosophy is that we live in a branded world. Smart, strategic consumer-facing companies are wise to architect ways that ensure consumers (real and potential) are engaging with their branded products and services in memorable, persuasive and/or pervasive ways. Such engagements do not have to be overt. In fact, sometimes subtle, unobvious methods of consumer…

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Social Media Videos and Copyright Infringement

3rd December 2017

In the digital world we live in, it’s common for individuals, in their personal or professional capacities, to post videos on social media that contain popular (and therefore copyrighted) songs. For example, a professional dancer or fitness instructor might post a video on Instagram of a choreographed routine to the newest Drake song. Before the…

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Canada Expands Scope of Protection under Geographical Indications

26th November 2017

Chances are that you’ve interacted with Geographical Indications without your knowledge. You get a promotion at work (yay!), and you decide to buy a bottle of Champagne to celebrate. Your celebratory splurge to buy authentic Champagne guarantees that the bubbles you’re consuming come from the Champagne region and have been produced according to a strict…

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