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Data and Privacy Policies: Is Your Business Compliant?

28th April 2018

Recently, Facebook landed itself in hot water with respect to its use of personal data, which resulted in a barrage of emails from service providers and/or social media platforms advising you to review and agree to their updated terms and policies.  This comes as no surprise given the recent Facebook data breach scandal that has…

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Canada Considers Amending Privacy Laws to Better Manage Online Reputation

21st April 2018

Froese Law’s philosophy is that every individual and every company has a brand. In some instances, elevating an individual’s brand (such as the CEO, influencer, fitness guru, chef, magazine editor, etc.) indirectly flows through to elevating the company’s brand, and vice versa. Such branding interplay creates merchandising opportunities, licensing revenues and increased exposure. At the…

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Get Your E-Commerce Platform Ready for the US Market

15th April 2018

By Shirin Movahed Let’s get real for a second.  If you are a Canadian business, then your potential growth is limited, given Canada’s population is approximately 36 million.  With an eCommerce business, expansion is as easy as a click of button (or a few program codes) to open access of your website to the U.S.…

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Instagram Assists with Weeding Out Fake Influencers

8th April 2018

Love them or hate them, influencers have become an integral part of many brands’ marketing campaign.  The benefit of influencer marketing campaigns is that the influencer’s endorsement targets a specific on-brand demographic.  Moreover, influencer endorsements can have the appearance of being more authentic: every day people using every day products in their every day lives. …

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Is your Brand Patriotic?

2nd April 2018

When dealing with consumer facing, heavily branded products, services and celebrity lines, it is important to stand out in the marketplace.  Ensuring that your company’s brand resonates with real and potential consumers is critical.  Being strategic in determining all of the different factors that evoke an emotional response by the consumer is tantamount. In today’s…

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Is Street Art and Graffiti Copyright Protected?

17th March 2018

H & M landed itself in hot water last week from a legal and public relations standpoint. Interestingly, it shone a spotlight on how graffiti and street art should or could be protected. In fact, Founder of Froese Law, Ashlee Froese jumped on to Toronto’s CityNews to weigh in on the issues. Click here for…

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Hey, Oscar! What’s an Inclusion Rider

11th March 2018

A little over a week ago, Frances McDormand gave a rousing acceptance speech for her Oscar win for the Best Actress category.  It warmed our lawyer hearts when we heard her proclaim: “I have two words to leave with you tonight: Inclusion rider”. Ever keen to educate our readers on the law in relatable terms,…

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Expanding Market Opporunities through Licensing

4th March 2018

Simply put, licensing is a business tool that commercializes your business’ intellectual property and brand.  Through intellectual property laws, the intellectual property owner is able to create a monopoly, restricting third parties from using/commercializing its intellectual property.  Licensing creates a controlled mechanism for third parties to use the intellectual property, which creates an additional revenue…

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Cannabis: Architecting your Dope Message

25th February 2018

Slowly, but surely, Canada has been taking measured steps to legalize cannabis for mass consumption.  Whereas the cultivation of cannabis in Canada and sale for medicinal purposes is currently legal (and regulated by Health Canada), its full legalization for recreational consumption is imminent. What is the Status of the Cannabis Act? The Canadian House of…

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Legislative Review of Canada’s Anti-Spam Legislation

11th February 2018

Every brand’s digital marketing campaign will likely include an email campaign.  With the adoption of Canada’s Anti-Spam Legislation (“CASL”) in July 2014, sending commercial electronic messages has become a complicated, but necessary, feat. What is CASL? CASL was created to deter unsolicited commercial electronic messages, aka spam.  It applies to any individual or company that…

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