Call Us For Free Consultation

Newsletter

Canada Announces Intellectual Property Strategy

5th May 2018

Spearheaded by the Innovation, Science and Economic Development Minister, the Canadian government recently announced its plan to put intellectual property at the forefront of Canadian businesses by issuing an intellectual property strategy.  This is the first of its kind in Canada.  The Federal government recognizes that intellectual property intensive businesses enjoy increased profitability, as well…

Read More

Data and Privacy Policies: Is Your Business Compliant?

28th April 2018

Recently, Facebook landed itself in hot water with respect to its use of personal data, which resulted in a barrage of emails from service providers and/or social media platforms advising you to review and agree to their updated terms and policies.  This comes as no surprise given the recent Facebook data breach scandal that has…

Read More

Canada Considers Amending Privacy Laws to Better Manage Online Reputation

21st April 2018

Froese Law’s philosophy is that every individual and every company has a brand. In some instances, elevating an individual’s brand (such as the CEO, influencer, fitness guru, chef, magazine editor, etc.) indirectly flows through to elevating the company’s brand, and vice versa. Such branding interplay creates merchandising opportunities, licensing revenues and increased exposure. At the…

Read More

Get Your E-Commerce Platform Ready for the US Market

15th April 2018

Let’s get real for a second.  If you are a Canadian business, then your potential growth is limited, given Canada’s population is approximately 36 million.  With an eCommerce business, expansion is as easy as a click of button (or a few program codes) to open access of your website to the U.S. market, which boasts…

Read More

Instagram Assists with Weeding Out Fake Influencers

8th April 2018

Love them or hate them, influencers have become an integral part of many brands’ marketing campaign.  The benefit of influencer marketing campaigns is that the influencer’s endorsement targets a specific on-brand demographic.  Moreover, influencer endorsements can have the appearance of being more authentic: every day people using every day products in their every day lives. …

Read More

Is your Brand Patriotic?

2nd April 2018

When dealing with consumer facing, heavily branded products, services and celebrity lines, it is important to stand out in the marketplace.  Ensuring that your company’s brand resonates with real and potential consumers is critical.  Being strategic in determining all of the different factors that evoke an emotional response by the consumer is tantamount. In today’s…

Read More

Is Street Art and Graffiti Copyright Protected?

17th March 2018

H & M landed itself in hot water last week from a legal and public relations standpoint. Interestingly, it shone a spotlight on how graffiti and street art should or could be protected. In fact, Founder of Froese Law, Ashlee Froese jumped on to Toronto’s CityNews to weigh in on the issues. Click here for…

Read More

Hey, Oscar! What’s an Inclusion Rider

11th March 2018

A little over a week ago, Frances McDormand gave a rousing acceptance speech for her Oscar win for the Best Actress category.  It warmed our lawyer hearts when we heard her proclaim: “I have two words to leave with you tonight: Inclusion rider”. Ever keen to educate our readers on the law in relatable terms,…

Read More

Expanding Market Opporunities through Licensing

4th March 2018

Simply put, licensing is a business tool that commercializes your business’ intellectual property and brand.  Through intellectual property laws, the intellectual property owner is able to create a monopoly, restricting third parties from using/commercializing its intellectual property.  Licensing creates a controlled mechanism for third parties to use the intellectual property, which creates an additional revenue…

Read More

Cannabis: Architecting your Dope Message

25th February 2018

Slowly, but surely, Canada has been taking measured steps to legalize cannabis for mass consumption.  Whereas the cultivation of cannabis in Canada and sale for medicinal purposes is currently legal (and regulated by Health Canada), its full legalization for recreational consumption is imminent. What is the Status of the Cannabis Act? The Canadian House of…

Read More