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The Ultimate in Influencer Marketing: TV Product Placement

10th December 2017

Our philosophy is that we live in a branded world. Smart, strategic consumer-facing companies are wise to architect ways that ensure consumers (real and potential) are engaging with their branded products and services in memorable, persuasive and/or pervasive ways. Such engagements do not have to be overt. In fact, sometimes subtle, unobvious methods of consumer…

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Social Media Videos and Copyright Infringement

3rd December 2017

In the digital world we live in, it’s common for individuals, in their personal or professional capacities, to post videos on social media that contain popular (and therefore copyrighted) songs. For example, a professional dancer or fitness instructor might post a video on Instagram of a choreographed routine to the newest Drake song. Before the…

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Canada Expands Scope of Protection under Geographical Indications

26th November 2017

Chances are that you’ve interacted with Geographical Indications without your knowledge. You get a promotion at work (yay!), and you decide to buy a bottle of Champagne to celebrate. Your celebratory splurge to buy authentic Champagne guarantees that the bubbles you’re consuming come from the Champagne region and have been produced according to a strict…

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Ontario Looks to Change Laws on Corporate Uniforms

19th November 2017

If your business operates in the retail, travel, event production and/or hospitality industries, or in any other industry that requires employees to wear a uniform, be sure to make note of proposed Ontario legislation that seeks to limit what your company can mandate what its employees must wear as part of their work attire. What…

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Twitter Suspends its Verification System

12th November 2017

In today’s hyper connected consumer society, a strong social media presence is a critical component for any successful brand.  Personal brands, as well as corporate brands, have flourished over social media.  Indeed, through social media we have seen a rise of a new marketing machine: influencers.  In the social media world, brand association, product placement…

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Branding Your Menu

5th November 2017

Are you a restaurant, convenience or take-out store with 20 or more locations in Ontario? If you have less than 20 locations, are you eagerly hoping to expand your food service business in Ontario? Do you sell food or drinks for your customers to devour immediately or once they arrive in the comfort of their…

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Welcome to Froese Law

30th October 2017

Froese Law is a boutique law firm that is dedicated to protecting, enforcing and commercializing your branded products, services and talent. Froese Law understands the important value of your creative ingenuity, working with you to build a robust brand monopoly in the marketplace.  We secure your intellectual property protection, protect your competitive advantage, structure your…

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The Power of the Brand

30th October 2017

We live in a branded world.  Period.  Before you left your house this morning to go to work and read this article, you have loyally engaged with at least a dozen brands…and you consistently do so every morning without fail.  These brands have become entrenched into your daily routine.  The careful curation of successful brands…

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