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Ashlee Froese B.A (Hons), LL.B
Principal, Froese Law
P: 647.242.0215

Ashlee Froese is lawyer and trademark agent who is recognized by the Law Society of Upper Canada as a Certified Specialist in Trademarks Law.  With over 10 years’ experience practicing branding and fashion law, Ashlee provides a deep understanding of brand protection strategies.  Ashlee is also recognized by the World Trademark Review as one of the top 1000 trademark lawyers in the world.  Prior to launching Froese Law, Ashlee was a partner on Bay Street.

Pioneering the fashion law movement in Canada, Ashlee launched the first ever Canadian website dedicated to fashion law in Canada in 2011:

A dedicated advocate for the fashion industry, in December 2015 Ashlee led a pan-industry movement challenging the Ontario government to recognize the fashion industry as a cultural industry, thereby becoming eligible for government funding.

Legal Community Leadership Roles

  • Past Chair and Board Member: Toronto Intellectual Property Group
  • Committee Member: Intellectual Property Institute of Canada
  • Committee Member: International Trademarks Association
  • Executive Member: Ontario Bar Association – Media, Entertainment & Communications Law

Industry associations Leadership Roles

  • Chair and Board Member: Fashion Group International
  • Brand Strategy Council Member: Canadian Marketing Association

Mentor and advisor Leadership Roles

  • Toronto Fashion Incubator
  • Ryerson Fashion Zone
  • Canadian Arts and Fashion Awards


University of Toronto – BA (Hons)

Osgoode Hall Law School - LL.B

Called to the Ontario Bar

Canadian Trademark Agent

Canadian Trademark Agent recognized by the US Patent and Trademarks Office

Certified Specialist in Trademarks Law


Ashlee Froese was recognized in the 2017 edition of “WTR 1000 – The World’s Leading Trademarks Professionals” as a leading trademark lawyer in trademark prosecution and strategy.  The “World Trademark Review” is the only standalone publication to recommend individual lawyers exclusively in the trademarks field and identifies leading players in 71 jurisdictions globally.  

According to “World Trademark Review”:

Ashlee Froese is “an excellent lawyer: she understands both the business and legal sides of trademarks, and is very commercially minded.  She really knows her craft.” 

“A first choice for fashion industry instructions, Ashlee executes global protection strategies with panache”

Profiled as a power player in the April 2017 edition of Dress to Kill Magazine, Ashlee Froese is heralded as:

“Determined to unite the Canadian fashion industry, fashion and branding lawyer, Ashlee Froese educates and empowers entrepreneurs to protect their most sacred asset: their creativity.  She’s taken up post as a grassroots’ leader who’s fiercely protective of her clients’ ideas and on a mission to protect, enforce and commercialize creative ingenuity.  Part legal guru, part branding expert and part industry matchmaker, Ashlee Froese’s endgame is forging connections and, ultimately, elevating the Canadian fashion [industry] to its rightful place on the world stage”.