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Archive for April 2018

Data and Privacy Policies: Is Your Business Compliant?

Recently, Facebook landed itself in hot water with respect to its use of personal data, which resulted in a barrage of emails from service providers and/or social media platforms advising you to review and agree to their updated terms and policies.  This comes as no surprise given the recent Facebook data breach scandal that has…

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Canada Considers Amending Privacy Laws to Better Manage Online Reputation

Froese Law’s philosophy is that every individual and every company has a brand. In some instances, elevating an individual’s brand (such as the CEO, influencer, fitness guru, chef, magazine editor, etc.) indirectly flows through to elevating the company’s brand, and vice versa. Such branding interplay creates merchandising opportunities, licensing revenues and increased exposure. At the…

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Get Your E-Commerce Platform Ready for the US Market

By Shirin Movahed Let’s get real for a second.  If you are a Canadian business, then your potential growth is limited, given Canada’s population is approximately 36 million.  With an eCommerce business, expansion is as easy as a click of button (or a few program codes) to open access of your website to the U.S.…

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Instagram Assists with Weeding Out Fake Influencers

Love them or hate them, influencers have become an integral part of many brands’ marketing campaign.  The benefit of influencer marketing campaigns is that the influencer’s endorsement targets a specific on-brand demographic.  Moreover, influencer endorsements can have the appearance of being more authentic: every day people using every day products in their every day lives. …

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Is your Brand Patriotic?

When dealing with consumer facing, heavily branded products, services and celebrity lines, it is important to stand out in the marketplace.  Ensuring that your company’s brand resonates with real and potential consumers is critical.  Being strategic in determining all of the different factors that evoke an emotional response by the consumer is tantamount. In today’s…

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