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Archive for December 2017

The Ultimate in Influencer Marketing: TV Product Placement

Our philosophy is that we live in a branded world. Smart, strategic consumer-facing companies are wise to architect ways that ensure consumers (real and potential) are engaging with their branded products and services in memorable, persuasive and/or pervasive ways. Such engagements do not have to be overt. In fact, sometimes subtle, unobvious methods of consumer…

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Social Media Videos and Copyright Infringement

In the digital world we live in, it’s common for individuals, in their personal or professional capacities, to post videos on social media that contain popular (and therefore copyrighted) songs. For example, a professional dancer or fitness instructor might post a video on Instagram of a choreographed routine to the newest Drake song. Before the…

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